如何利用人工智能进行电子邮件营销
人工智能正在改变电子邮件营销。本指南讲解如何使用人工智能工具自动撰写内容、个性化消息和优化发送时间。逐步学习人工智能如何提升打开率、节省时间并提高转化率——附实用案例及适合营销人员的最佳免费和付费人工智能电子邮件平台。
电子邮件营销依然是触达客户的强大方式，而人工智能可以让其更高效。如今的人工智能驱动工具可以自动完成撰写主题行、起草邮件内容和优化发送时间等任务。事实上，调查显示约63%的营销人员已经在电子邮件活动中使用生成式人工智能。
通过利用人工智能个性化消息和分析数据，您可以提升打开率、点击率，最终增加销售额。在本指南中，我们将逐步讲解如何利用人工智能进行电子邮件营销，从内容生成到目标定位和活动测试。
什么是电子邮件营销中的人工智能？
电子邮件营销中的人工智能指的是利用机器学习和自动化来提升营销活动效果。实际上，这包括两种关键方法：
预测型人工智能
生成型人工智能
人工智能驱动的电子邮件系统可以自动：
- 个性化每位收件人的邮件内容和主题行
- 优化发送时间至每位用户最可能打开的时段
- 基于复杂数据模式进行受众细分
- 撰写新内容以满足每位用户需求
最终目标是提升参与度——人工智能驱动的邮件让收件人感觉更相关，从而带来更高的打开率和点击率。
为什么使用人工智能进行电子邮件营销？
将人工智能整合到电子邮件营销中带来显著优势。营销人员报告称，使用人工智能驱动的活动时，参与度和收入均有所提升。一份报告发现，人工智能辅助的电子邮件活动可带来高达41%的收入增长。
更佳的个性化
人工智能分析订阅者数据，提供更相关的内容，包括姓名、产品推荐和动态优惠，针对每个人量身定制。
更高的参与度
个性化、及时的邮件更容易被关注。相比泛泛的群发邮件，定制邮件显著提升打开率和点击率。
节省时间
人工智能能在几秒内快速起草邮件组件，如主题行或整封邮件正文。营销人员只需对内容进行调整，而非从零开始撰写。
优化与洞察
人工智能工具能运行大量A/B测试并更快分析结果，自动识别最佳方案，实现持续改进。
利用人工智能进行内容创作
内容创作是人工智能的天然应用场景。生成式语言模型可以根据简单提示生成主题行、预览文本、正文和行动号召。
HubSpot人工智能邮件创作
HubSpot的邮件编辑器包含人工智能功能，您只需描述活动目标和受众，它即可自动生成整封邮件草稿（主题、预览、正文、行动号召）。您输入受众、产品信息和期望动作，工具自动填写主题行、正文及其他字段。
Mailchimp智能助手
Mailchimp提供“智能助手”功能，利用人工智能。您可以输入类似“夏季促销公告”的提示，助手会生成符合品牌语调的主题行、预览文本和邮件内容。这样，头脑风暴从空白页变为简单提示编写，用户只需调整并确认人工智能输出。
最佳实践
使用人工智能内容工具克服写作瓶颈或加快创作速度。当您提供业务或活动的基本信息时，人工智能模型（如ChatGPT或类似工具）能提供完整的创意。即使不直接采用人工智能文本，也能激发创意主题行或正文段落。
务必审阅和编辑人工智能生成的内容。校对输出的准确性和品牌一致性。利用人工智能快速起草邮件内容，然后润色以符合您的语气和事实。
个性化与细分
人工智能在个性化方面表现出色。传统邮件活动可能向所有人发送相同信息，而人工智能让您能针对每个人的兴趣和行为定制邮件。
利用客户数据（历史购买、网站行为、点击），人工智能算法能自动将名单细分为非常具体的群体。例如，人工智能可以：
- 分配潜在客户评分以识别高潜力客户
- 寻找可能转化的“相似受众”
- 根据收件人档案替换不同的图片、优惠或措辞
- 为每个人个性化发送时间
这种动态个性化让每位订阅者感觉邮件是专门为他们制作的。例如，ActiveCampaign平台提供动态内容个性化，自动根据收件人偏好定制邮件图片和行动号召。
优化发送时间和频率
发送邮件的时间几乎和内容同样重要。人工智能可以帮助安排邮件在每个人最可能互动的时间发送。
所谓“发送时间优化”或“完美时机”工具利用机器学习分析过去的打开和点击数据。平台会查看订阅者历史打开邮件的时间，然后自动在最佳时段发送新邮件。
研究表明，人工智能驱动的发送时间优化能显著提升打开率和点击率。大多数邮件互动发生在第一天，且首小时集中度最高。现代邮件平台利用人工智能学习这些高峰并进行优化。
同样，人工智能可以根据响应调整发送频率：
- 如果订阅者从不打开邮件，人工智能可能会减少发送频率
- 高度活跃用户可能收到更多邮件
- 系统会随着时间学习和调整
利用基于人工智能的调度功能自动化发送时间：让系统决定每个人何时（以及多频繁）接收邮件，以实现最大效果。
A/B测试与优化
人工智能能极大提升邮件活动中的测试和分析。传统上，营销人员会对名单子集进行单元素（如主题行）的A/B测试。人工智能则更进一步，分析多重测试并提出改进建议。
内容优化
Mailchimp平台包含一个内容优化器，它会审查您的邮件文案、图片和布局。它将您的活动与行业基准对比，并推荐改进（如增加链接或调整排版）以提升参与度。
预测测试
许多人工智能工具能预测哪个版本会胜出。人工智能可以测试多个主题行并优化它们：“使用人工智能测试邮件主题行时，您可以发现哪个带来更高的参与率”，然后将该知识应用于未来发送。事实上，一位营销人员使用生成式人工智能创建和评估内容，实现了A/B测试效率提升10倍。
实际应用
邮件平台通常提供可视化A/B测试工具。例如，Mailchimp的分割测试流程允许您向不同细分群体发送两种邮件版本（A与B），并衡量哪个表现更好。
实际操作中，利用人工智能分析识别优胜内容。让工具对标题、图片和正文进行多变量测试。审阅人工智能生成的洞察，了解受众偏好，然后优化活动。此数据驱动方法确保每次活动都优于上次。
流行的人工智能电子邮件营销工具
HubSpot Marketing Hub
| Developer | HubSpot, Inc. — U.S.-based software company specializing in inbound marketing, sales, CRM and service platforms |
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| Language Support | Multiple languages including English, Spanish, German, French, Portuguese (Brazil), Japanese, Dutch, Italian, Korean, Swedish, Thai and more. Available globally. |
| Pricing Model | Free tier with core tools. Paid plans available: Starter, Professional, Enterprise for advanced functionality |
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a comprehensive AI-enabled email marketing and marketing automation platform integrated within the HubSpot Customer Platform. It empowers businesses to create, send, and optimize email campaigns while leveraging audience segmentation, automated workflows, CRM integration, and rich analytics — all unified in one system. With built-in AI tools supporting content generation, personalization, and campaign optimization, it helps marketers scale effectively and drive data-driven leads and conversions.
Complete Platform Overview
In today's marketing landscape where automation and personalized communications are essential, HubSpot Marketing Hub distinguishes itself by combining email marketing, CRM integration, and AI-powered features in a single platform. Designed to serve businesses from small startups to large enterprises, it offers a free base tier with scalable paid plans as needs grow.
The platform provides a drag-and-drop email editor, marketing contacts database, automation workflows, analytics dashboards, and AI writing and optimization tools — giving marketers a flexible, comprehensive toolkit. Whether you're sending simple newsletters or building multi-step nurture campaigns, the platform supports the entire customer journey from lead capture via forms to conversion tracking and ROI measurement. Integration with other HubSpot Hubs (Sales, Service, Content) further enhances customer journey tracking and cross-team alignment.
Key Features & Capabilities
Leverage AI email writer and content assistant to generate and optimize email copy automatically, saving time while maintaining quality.
Drag-and-drop email editor with templates, personalization tokens using CRM data, and advanced segmentation tools for targeted campaigns.
Build automation workflows with email triggers, lead nurturing sequences, segmentation updates, and complete campaign orchestration.
Track open/click rates, deliverability, attribution, customer journey metrics, and campaign ROI through comprehensive dashboards.
Native CRM integration with contacts, lifecycle stages, and behavior tracking, plus over 1,900 third-party integrations via HubSpot Marketplace.
Download or Access Link
Getting Started Guide
Sign up for a HubSpot Marketing Hub account. Choose between the free tier to get started or select a paid plan for advanced features.
Connect your domain and set up email authentication (SPF/DKIM) to ensure optimal deliverability and protect your sender reputation.
Import or sync your contact database via the built-in CRM or connect external sources to centralize your audience data.
Choose a template, use the drag-and-drop editor, insert personalization tokens, and optionally leverage the AI email writer to generate compelling copy.
Create targeted segments using contact filters, behavioral data, or lifecycle stage criteria to ensure relevant messaging.
Set up automation workflows triggered by email sends, form submissions, page visits, or list membership to nurture leads automatically.
Publish and send your email campaign. Monitor deliverability, open/click rates, bounce rates, and unsubscribe metrics within the dashboard in real-time.
Review analytics and attribution reports to evaluate campaign performance, identify improvement opportunities, and refine future email strategies.
Expand into advanced capabilities: dynamic personalization, multi-step nurture sequences, AI-driven lookalike audiences, and more as your plan level permits.
Important Considerations & Limitations
Frequently Asked Questions
Yes — there is a free tier that includes basic email marketing tools, CRM, forms, and landing pages, allowing up to a defined number of sends. However, advanced features such as extensive automation, custom reporting, and larger contact volumes are locked behind paid plans (Starter, Professional, Enterprise).
HubSpot Marketing Hub can be accessed via web browsers on both desktop and mobile devices. Additionally, mobile apps for iOS and Android are available for the broader HubSpot platform, including CRM and marketing features, allowing you to manage campaigns on the go.
Yes — the platform supports many interface languages and you can compose email content in multiple languages. However, if you rely on AI content generation for non-English languages, you should manually review the output for accuracy, cultural appropriateness, and proper localization.
For small businesses, the free plan provides an excellent starting point to send emails and capture leads. As you scale and require advanced automation, custom reporting, or larger contact volumes, costs increase significantly. Evaluate your growth trajectory and feature requirements to determine if the investment aligns with your budget and goals.
Before sending marketing emails, you should set up email authentication (SPF/DKIM) on your sending domain to ensure good deliverability and protect your sender reputation. Additionally, properly segment your audiences, maintain clean contact lists, and ensure compliance with local email regulations such as CAN-SPAM (U.S.), GDPR (EU), or other applicable laws in your region.
Mailchimp
| Developer | The Rocket Science Group (founded by Ben Chestnut and Dan Kurzius in 2001) |
| Supported Platforms |
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| Language Support | 50+ languages for forms and email content. Available in 180+ countries via partner experts. |
| Pricing Model | Free plan (up to 500 contacts, 1,000 monthly sends) + paid tiers: Essentials, Standard, Premium |
What is Mailchimp?
Mailchimp is a leading all-in-one marketing automation and email marketing platform designed to help businesses of all sizes create, send and optimize email campaigns using intuitive tools and AI-powered features. It enables marketers to design professional emails, segment audiences, automate workflows, integrate with third-party tools and use generative AI to streamline content creation and send-time optimization. With its Free plan and scalable paid tiers, it is a popular choice for startups, small businesses and enterprises alike.
Detailed Overview
In today's competitive digital landscape, effective email marketing demands personalization, automation and efficiency. Mailchimp responds to these needs by combining traditional email marketing with artificial intelligence and advanced analytics. Its drag-and-drop editor, template library and audience management tools lower the barrier to professional campaigns.
Beyond that, its AI-driven features — such as content generation, send-time optimization and predictive segmentation — help marketers boost engagement with less manual effort. Mailchimp's Free plan allows newcomers to experiment with email marketing, while its paid plans unlock deeper automation, integrations and campaign insights, enabling businesses to scale their efforts as they grow.
Key Features
Create on-brand email copy and designs effortlessly with AI-powered assistants.
- Email Content Generator for automated copywriting
- Creative Assistant for template design
- Brand-consistent content creation
Build sophisticated automated workflows to engage customers at the right time.
- Welcome email series
- Abandoned cart recovery
- Multi-step customer journeys
Personalize campaigns at scale with intelligent audience targeting.
- Dynamic content personalization
- Predictive demographics
- Tag-based audience groups
Maximize engagement with AI-recommended optimal send times for each recipient.
- Best send day recommendations
- Timezone-aware scheduling
- Performance-based timing
Track campaign performance and optimize with data-driven insights.
- Real-time performance tracking
- A/B testing capabilities
- Smart recommendations for improvement
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How to Get Started with Mailchimp
Sign up for a Mailchimp account. Choose the Free plan to start or select a paid tier for advanced features.
Import contacts, configure contact fields and optionally set up language or location preferences for better targeting.
Choose a template or use the Creative Assistant to build your design. Use AI "Write with AI" or Email Content Generator to draft compelling copy.
Use tags, dynamic segments or predictive data to define recipient groups for personalized messaging.
Set up automation flows such as welcome series, abandoned cart reminders or re-engagement campaigns.
Let the platform recommend the best send day and time or schedule manually based on your audience behavior.
Ensure content looks correct across devices and run A/B tests to optimize subject lines, content or send times.
Send your campaign immediately or activate your automated flow to start engaging your audience.
View open rates, click rates and engagement metrics. Use smart recommendations to refine future campaigns.
As your list grows, upgrade your plan to gain access to more contacts, sends, advanced features and integrations.
Important Limitations
- Advanced automation, generative AI features and large contact lists require paid tiers (Essentials, Standard or Premium), which can become expensive as volume and complexity grow.
- Some AI features (such as Email Content Generator) may be limited to particular plans or regions (beta access, English only in some cases).
- While the platform supports many languages in forms and subscriber segmentation, users may still need to manually adjust content for full localization or nuanced regional messaging.
Frequently Asked Questions
Yes. Mailchimp offers a Free plan that includes up to 500 contacts and 1,000 email sends per month, suitable for starting marketers.
You can access Mailchimp via web browsers (desktop or mobile) and mobile apps (Android and iOS) through the Mailchimp platform.
Yes. Mailchimp features generative AI tools — such as the Email Content Generator and Creative Assistant — to help create branded email copy and templates.
Yes. Limits depend on your plan. For example the Free plan allows up to 1,000 sends per month (for up to 500 contacts); paid plans scale sending limits based on contact volume.
Yes. You can translate signup forms and email content into more than 50 languages, segment subscribers by language and send timezones globally.
Campaign Monitor
| Developer | Campaign Monitor (CM Group) |
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| Availability | Available worldwide with global support |
| Pricing Model | Free trial available. Paid plans: Lite, Essentials, Premier (pricing scales with subscriber count) |
What is Campaign Monitor?
Campaign Monitor is a professional email marketing platform that helps businesses design, automate, and optimize email campaigns with ease. Combining visual email design, audience segmentation, marketing automation, and AI-powered copywriting tools, it enables marketers to deliver personalized, high-converting email communications. With an intuitive drag-and-drop editor and comprehensive analytics dashboard, Campaign Monitor streamlines email marketing for businesses of all sizes.
Why Choose Campaign Monitor?
In today's digital-first marketing landscape, successful email campaigns require personalization, automation, and relevance. Campaign Monitor addresses these needs by offering a streamlined platform where marketers can craft visually engaging emails, segment audiences with rich data, and build automated customer journeys that respond to subscriber behavior.
The platform's AI Writer feature helps users generate and refine campaign copy quickly, reducing creative bottlenecks while maintaining brand voice. From small businesses to marketing agencies, Campaign Monitor provides the tools to create data-driven emails that convert, backed by deep analytics and flexible integrations.
Key Features
Generate, adapt, and optimize email content with the AI Writer tool for specific audiences and campaigns.
Create stunning emails with 100+ professional templates and mobile-optimized layouts—no coding required.
Tailor messaging by location, custom fields, behavior, and preferences with dynamic content capabilities.
Build automated workflows and customer journeys triggered by subscriber actions, lifecycle stages, or business rules.
Track campaign performance with comprehensive reporting dashboards and actionable insights.
Connect seamlessly with CRM systems and third-party marketing tools to unify your data.
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How to Get Started with Campaign Monitor
Sign up for a Campaign Monitor account and choose a plan or start with the free trial to explore features.
Import or create your subscriber list and define relevant custom fields for effective segmentation.
Use the template library or drag-and-drop builder to create visually appealing email campaigns.
Optionally use the AI Writer tool to generate or refine your email copy tailored to your target audience.
Create segments based on subscriber attributes or behavior (location, purchase history, engagement) for targeted sends.
Build automation workflows or customer journeys with triggers (form signup, purchase) and follow-up email sequences.
Preview your campaign across devices, test for deliverability, and schedule the optimal send time.
After sending, track open rates, click-throughs, conversions, and other key metrics in the analytics dashboard.
Use performance insights to adjust segmentation, content, or send timing for improved results.
Grow your subscriber list, upgrade your plan as needed, and integrate with CRM or marketing tools to expand your reach.
Important Limitations to Consider
- No fully free unlimited plan — A paid subscription is required to unlock full features and send to larger lists.
- Pricing scales with subscribers — Costs can increase significantly as your list grows and you add advanced features.
- Limited advanced automation — Some highly customized workflows may be less flexible compared to specialized automation platforms.
- Browser-based interface — Mobile apps are not the primary focus, which may limit on-the-go campaign editing compared to competitors.
Frequently Asked Questions
Yes — Campaign Monitor offers a free trial so you can explore its features, test the email builder, and evaluate automation tools before committing to a paid plan.
Yes — Campaign Monitor includes an AI Writer tool that helps generate or refine email copy, target new audiences, and optimize calls-to-action for better engagement.
Absolutely — The platform supports automation workflows and customer journeys triggered by subscriber actions (signups, purchases, clicks), enabling personalized email sequences.
Campaign Monitor is well-suited for small to mid-sized enterprises, marketing agencies managing multiple clients, and businesses that prioritize design quality, audience segmentation, and analytics in their email marketing strategy.
Yes — Campaign Monitor is available worldwide and supports businesses in multiple countries and languages, making it accessible for global marketing teams.
Salesforce Marketing Cloud
| Developer | Salesforce, Inc. |
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| Language Support | Multiple languages supported globally |
| Pricing Model | No free plan — Custom enterprise pricing with consumption-based model |
Enterprise Marketing Automation Platform
Salesforce Marketing Cloud is an enterprise-level digital marketing automation platform that enables businesses to orchestrate, personalise and optimise email marketing campaigns and broader customer engagement activities. Leveraging built-in AI (Salesforce Einstein) and a unified data architecture, it empowers marketers to deliver targeted communications across email, mobile, advertising and other channels. The platform is designed for organisations requiring deep analytics, large-scale campaigns and integrated journeys tied to CRM data.
Why Choose Salesforce Marketing Cloud
In today's competitive digital landscape, companies face the challenge of delivering personalised, timely communications across diverse channels while making sense of complex customer data. Salesforce Marketing Cloud addresses this by offering a comprehensive feature set centred around email marketing, journey orchestration, data unification and AI-driven insights.
With its drag-and-drop Email Studio, Journey Builder, Data Cloud integration and Marketing Cloud Connect to CRM, the platform enables marketing teams to build sophisticated, multi-step campaigns that respond in real time to customer behaviour and lifecycle stages. For businesses ready to scale and integrate marketing deeply with sales and service, it offers a robust foundation.
Key Features
Leverage Einstein AI and Data Cloud for intelligent marketing automation:
- Predictive content recommendations
- Send-time optimisation
- Behaviour-based segmentation
- Real-time customer insights
Manage all customer touchpoints from a single platform:
- Email marketing campaigns
- SMS and mobile push notifications
- Social media advertising
- Web personalisation
Create sophisticated customer journeys with advanced logic:
- Visual journey mapping across touchpoints
- Dynamic branching and decision splits
- Real-time trigger-based automation
- Multi-step campaign workflows
Unify customer data for 360-degree marketing:
- Seamless Salesforce CRM sync
- Unified customer profiles
- Advanced segmentation capabilities
- Cross-platform data activation
Measure and optimise campaign performance:
- Real-time performance dashboards
- Cross-channel ROI tracking
- Attribution modeling
- Marketing spend optimisation
Download or Access Link
Getting Started Guide
Register for Salesforce Marketing Cloud and choose the appropriate edition based on your contact volume, channel requirements and business needs.
Connect your existing CRM (Salesforce or third-party) and import or sync customer data into Data Cloud or Marketing Cloud data models for unified profiles.
Use Email Studio to create campaigns: select templates, customise layouts, insert dynamic content and personalise messaging using customer data.
Create multi-step journeys in Journey Builder: define triggers (sign-up, purchase, inactivity), map customer paths and add branching logic based on behaviour.
Expand beyond email by setting up SMS, mobile push notifications and display advertising as part of your integrated customer journeys.
Enable Einstein AI capabilities: predictive segmentation, send-time optimisation and personalised content recommendations to maximise engagement.
Deploy your campaigns and track performance via analytics dashboards: monitor opens, clicks, conversions, journey completion, ROI and channel attribution.
Continuously refine segments, update content based on insights, expand journeys and scale campaigns across channels and geographies.
Important Considerations
- Implementation complexity: Setup requires significant time, technical expertise and often external consulting, which increases total cost of ownership.
- Consumption-based pricing: Costs are based on contacts, messages and channels used, which can escalate sharply with volume.
- Over-engineered for small businesses: SMBs with simpler marketing needs may find the platform too complex and less cost-efficient compared to lightweight email marketing tools.
- Learning curve: The platform's extensive feature set requires training and onboarding for marketing teams to use effectively.
Frequently Asked Questions
While Salesforce offers free trials for some of its products, Salesforce Marketing Cloud itself does not offer a broad free plan. Pricing requires a custom quote based on your specific needs and contact volume.
Yes — Email Studio and related modules support email campaign creation, segmentation and automation. However, the platform's full value is achieved when integrated across multiple channels and data sources for comprehensive customer engagement.
Large enterprises or organisations with complex marketing automation needs, large contact volumes and a desire for deep CRM integration are best suited. Smaller businesses may find lighter, more affordable email marketing tools more cost-effective.
Yes — the platform supports multi-channel messaging including SMS, mobile push notifications, web advertising, social media and more, all orchestrated through unified customer journeys.
The platform uses Salesforce Einstein and Data Cloud to enable predictive analytics, send-time optimisation, personalised content recommendations and intelligent segmentation based on customer behaviour and historical data patterns.
ActiveCampaign
| Developer | ActiveCampaign, LLC (Chicago, Illinois) |
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| Language Support | Available globally with interface support for major languages and multiple regional capabilities |
| Pricing Model | No free forever plan — 14-day free trial available, paid subscription required after trial |
What is ActiveCampaign?
ActiveCampaign is a cloud-based marketing automation, email marketing, and CRM platform designed to help businesses of all sizes create, send, and optimize email campaigns using AI-driven tools. It combines email marketing with automation workflows, advanced segmentation, predictive analytics, and generative AI content creation. With its intuitive interface and powerful automation capabilities, ActiveCampaign enables marketers to deliver personalized campaigns at scale, going far beyond basic email blasts.
Why Choose ActiveCampaign?
In today's competitive digital marketing landscape, mass email sending is no longer effective — personalization, timing, relevance, and automation are essential. ActiveCampaign addresses these needs by combining robust email marketing functionality with advanced automation and artificial intelligence.
Design campaigns, segment audiences based on behavior, and leverage AI features to generate subject lines, content blocks, and optimized send times. The platform supports multi-channel messaging and deep integrations, making it ideal for businesses looking to scale their email marketing efforts and boost engagement through data-driven, AI-augmented strategies.
Key Features
Streamline content creation with AI-powered assistance:
- Subject line generation
- Email content blocks
- Call-to-action optimization
- AI Brand Kit for consistent messaging
AI-powered timing optimization that delivers emails when contacts are most likely to engage, maximizing open rates and conversions.
Type a text prompt and the platform auto-generates workflow actions, simplifying complex automation setup for emails and multi-step campaigns.
Advanced automation capabilities including:
- Behavioral triggers and segmentation
- Multi-channel support (email, SMS, WhatsApp)
- Deep integrations with third-party tools
- Conditional logic and split testing
Download or Access Link
How to Get Started with ActiveCampaign
Register for a 14-day free trial on ActiveCampaign's website to explore the platform's features.
Add your contacts and set up your audience with relevant tags, custom fields, and segmentation for targeted campaigns.
Use the Email Designer to create campaigns: choose layouts, insert content blocks, or leverage AI to generate copy and subject lines.
Configure predictive sending to let the platform automatically choose the optimal send time for each contact based on their behavior.
Define triggers (form signup, link click), actions (email send, tag update), and conditions. Use the AI prompt builder to auto-generate workflow steps.
Preview your campaign across devices and verify tracking settings for opens, clicks, and analytics before launching.
Activate your campaign or automation. Monitor performance via dashboards tracking open rates, click-throughs, conversions, and segment engagement.
Use insights and analytics to refine future campaigns: test variations, adjust segments, and improve timing and messaging for better results.
Important Limitations
- Pricing scales with contacts and features: As your subscriber list grows or you need advanced features (AI tools, CRM, SMS), costs increase significantly.
- Advanced AI features require higher-tier plans: Some AI capabilities (full automation builder AI, predictive sending) may not be available in entry-level tiers.
- Trial limitations: The free trial is typically limited to 100 contacts and 100 sends, which may not allow full exploration of large-scale use cases.
Frequently Asked Questions
No. ActiveCampaign does not offer a free forever plan. It provides a 14-day free trial, after which you must subscribe to a paid plan to continue using the platform.
Yes. ActiveCampaign includes generative AI capabilities for creating subject lines, email content blocks, calls to action, and brand kits to streamline content creation and maintain consistency.
Yes. The platform supports "Predictive Sending" — AI analyzes behavior and engagement patterns to automatically choose the best time to send emails to each contact, maximizing open rates.
You can use ActiveCampaign via web browsers (desktop and mobile), and there are dedicated mobile apps available for Android and iOS devices.
ActiveCampaign is suitable for small-to-mid businesses up to larger enterprises that want advanced automation, personalized campaigns, AI features, and multi-channel messaging. Keep in mind that costs scale with the number of contacts and features required.
在电子邮件营销中实施人工智能的步骤
按照以下结构化方法，将人工智能整合到您的电子邮件营销策略中：
从清理数据开始
确保您的订阅者名单是最新且正确细分的。干净的数据（有效邮箱、准确偏好）是良好人工智能个性化的基础。
设定明确目标
决定您想实现什么（更高打开率？更多注册？重新激活流失用户？）。明确目标有助于指导人工智能的使用和衡量成功。
选择支持人工智能的平台
选择具备人工智能功能的电子邮件营销工具。如果您已有平台，启用其人工智能工具或添加人工智能插件。HubSpot和Mailchimp需要激活其人工智能邮件生成器，而ActiveCampaign自动包含部分预测工具。
利用人工智能创作内容
尝试用人工智能助手生成主题行或邮件草稿。在人工智能工具中输入提示（“向科技爱好者宣布春季促销”），然后审阅输出。根据需要调整以匹配您的语气和事实。务必校对人工智能生成的文本以确保准确。
个性化与细分
设置人工智能驱动的个性化规则。利用工具功能插入动态内容（如名字、产品推荐）。使用人工智能细分确保每封邮件触达最相关的受众群体。
优化发送时间
启用任何“发送时间优化”功能，让系统学习每个联系人最可能打开邮件的时间。这通常只需点击一个设置即可。
测试与迭代
使用A/B测试工具和人工智能分析找出有效方案。比较不同主题行、文案、图片等。让人工智能分析结果，找出表现最佳的版本（更高打开率/点击率）。
审查与优化
每次活动后，查看人工智能驱动的报告。保留有效策略（更高参与度），调整无效部分。保持人工监督：确保人工智能建议符合品牌和合规标准。
最佳实践与技巧
保持品牌声音
保护隐私
循序渐进
保持监督
利用洞察迭代
立即开始
结合人工智能的速度和个性化能力与人类的策略和创造力，您可以打造真正与订阅者产生共鸣的邮件活动。今天就开始尝试人工智能功能，保持领先：每一点打开率或点击率的提升，都会随着时间显著增强您的营销效果。
