AIを活用したメールマーケティングの方法
AIはメールマーケティングを変革しています。本ガイドでは、AIツールを使ってコンテンツ作成、メッセージのパーソナライズ、送信時間の最適化を自動化する方法を解説します。AIが開封率を向上させ、時間を節約し、コンバージョンを改善するステップバイステップの方法と、実践例、無料および有料のおすすめAIメールプラットフォームを紹介します。
メールマーケティングは依然として顧客にリーチする強力な手段であり、AIはその効果をさらに高めることができます。今日のAI搭載ツールは、件名作成、メール本文の草案作成、送信時間の最適化などのタスクを自動化できます。実際、調査によると約63％のマーケターがすでにメールキャンペーンに生成AIを活用しています。
AIを活用してメッセージをパーソナライズしデータを分析することで、開封率やクリック率、最終的には売上を向上させることが可能です。本ガイドでは、AIを活用したメールマーケティングの方法を、コンテンツ生成からターゲティング、キャンペーンのテストまでステップバイステップで解説します。
メールマーケティングにおけるAIとは？
メールマーケティングにおけるAIとは、機械学習と自動化を用いてキャンペーンを改善することを指します。実際には、以下の2つの主要なアプローチがあります：
予測AI
生成AI
AI搭載のメールシステムは自動的に以下を行えます：
- 各受信者向けにメールコンテンツや件名をパーソナライズする
- 各ユーザーが開封しやすい最適な送信時間を設定する
- 複雑なデータパターンに基づきオーディエンスをセグメント化する
- 各ユーザーのニーズに合わせた新しいコンテンツを作成する
最終的な目標はエンゲージメントの向上です。AI駆動のメールは受信者にとってより関連性が高く感じられ、開封率やクリック率の向上につながります。
なぜメールマーケティングにAIを使うのか？
メールマーケティングにAIを統合することで大きなメリットがあります。マーケターはAI駆動のキャンペーンでエンゲージメントと収益の向上を報告しています。ある報告では、AI支援のメールキャンペーンで収益が最大41％向上したとされています。
より良いパーソナライズ
AIは購読者データを分析し、名前、商品推薦、動的オファーなど、より関連性の高いコンテンツを個々に届けます。
高いエンゲージメント
パーソナライズされ、タイムリーなメールは注目されます。一般的な一斉送信に比べ、ターゲットを絞ったメールは開封率とクリック率を大幅に向上させます。
時間の節約
AIは件名やメール本文のドラフトを数秒で作成できます。マーケターは一から書くのではなく、修正を加えるだけで済みます。
最適化とインサイト
AIツールは多数のA/Bテストを実施し、結果を人間より速く分析。最適な施策を自動で特定し、継続的な改善を可能にします。
AIによるコンテンツ作成
メールコンテンツの作成はAIに適しています。生成型言語モデルは、簡単なプロンプトから件名、プレビューテキスト、本文、行動喚起を作成できます。
HubSpotのAIメール作成機能
HubSpotのメールエディターには、キャンペーンの目標と対象を説明すると自動でメールのドラフト（件名、プレビュー、本文、CTA）を生成するAI機能があります。対象、商品情報、希望するアクションなどを入力すると、ツールが件名や本文などを自動で埋めます。
MailchimpのIntuit Assist
MailchimpはAIを活用した「Intuit Assist」機能を提供しています。「夏のセールのお知らせ」などのプロンプトを入力すると、ブランドの声に合った件名、プレビュー、メール本文を生成します。白紙からのブレインストーミングが簡単なプロンプト作成に変わります。ユーザーはAIの出力を調整し承認するだけです。
ベストプラクティス
AIコンテンツツールを使ってライターズブロックを克服したり、作成をスピードアップしましょう。AIモデル（ChatGPTなど）は、ビジネスやキャンペーンの基本情報を提供すると、アイデアを丸ごと提案できます。AIのテキストをそのまま使わなくても、創造的な件名や本文のヒントになります。
必ずAI生成コンテンツを確認・編集してください。正確性とブランドの一貫性を保つために校正を行い、AIで素早くドラフトを作成した後はトーンや事実に合わせて仕上げましょう。
パーソナライズとセグメンテーション
AIはパーソナライズに優れています。従来のメールキャンペーンは全員に同じメッセージを送ることが多いですが、AIは個々の興味や行動に合わせてメールをカスタマイズできます。
顧客データ（過去の購入履歴、ウェブサイトの行動、クリック）を使い、AIアルゴリズムはリストを非常に細かいグループに自動でセグメント化します。例えば、AIは以下のことが可能です：
- リードスコアを割り当て、高い可能性の見込み客を特定する
- 類似オーディエンスを発見し、コンバージョンしやすい見込み客を見つける
- 受信者のプロフィールに応じて画像、オファー、文言を差し替える
- 個別に最適な送信時間を設定する
この動的なパーソナライズにより、各購読者は自分のために作られたメールだと感じます。例えばActiveCampaignのプラットフォームは、動的コンテンツのパーソナライズを提供し、メールの画像やCTAを自動で受信者の好みに合わせて調整します。
送信タイミングと頻度の最適化
メールを送るタイミングは、内容と同じくらい重要です。AIは各人が最も反応しやすい時間にメールをスケジューリングするのに役立ちます。
「送信時間最適化」や「パーフェクトタイミング」と呼ばれるツールは機械学習を使い、過去の開封やクリックを分析します。プラットフォームは購読者が過去にメールを開封した時間を調べ、新しいメールを最適な時間に自動送信します。
研究によると、AI駆動のタイミング最適化は開封率とクリック率を大幅に改善します。ほとんどのメールエンゲージメントは送信後1日以内に発生し、特に最初の1時間に集中しています。最新のメールプラットフォームはAIを使ってこれらのピークを学習し、最適化します。
同様に、AIは反応に応じて送信の頻度も調整します：
- 購読者がメールを全く開封しない場合、AIは送信頻度を減らすことがあります
- 高いエンゲージメントのユーザーにはより多くのメールを送ることがあります
- システムは時間とともに学習し適応します
AIベースのスケジューリング機能を使い、最大の効果を得るために各人がいつ、どのくらいの頻度でメールを受け取るべきかを自動で判断させましょう。
A/Bテストと最適化
AIはメールキャンペーンのテストと分析を大幅に強化します。従来、マーケターはリストの一部で件名など1つの要素をA/Bテストしていましたが、AIは複数のテストを分析し、改善案を提案します。
コンテンツ最適化
Mailchimpのプラットフォームには、メールのコピー、画像、レイアウトをレビューするコンテンツオプティマイザーがあります。業界ベンチマークと比較し、リンク追加やタイポグラフィ調整などの変更を推奨し、エンゲージメント向上を図ります。
予測テスト
多くのAIツールはどのバージョンが勝つか予測できます。AIは複数の件名をテストし洗練させます。「AIを使って件名をテストすると、どれがより高いエンゲージメントを生むか分かり」、その知見を今後の送信に活かせます。実際、あるマーケターは生成AIを使ったコンテンツ作成と評価でA/Bテスト効率が10倍向上しました。
実践的な実装
メールプラットフォームは視覚的なA/Bテストツールを提供しています。例えばMailchimpのスプリットテスト機能では、2つのメールバリアント（A対B）を異なるセグメントに送信し、どちらが効果的か測定できます。
実際にはAI分析を使って勝者コンテンツを特定し、見出し、画像、本文の多変量テストを実施します。AI生成のインサイトをレビューし、響く要素を理解してキャンペーンを洗練させましょう。このデータ駆動型アプローチにより、各キャンペーンは前回より優れたものになります。
人気のAIメールマーケティングツール
HubSpot Marketing Hub
| Developer | HubSpot, Inc. — U.S.-based software company specializing in inbound marketing, sales, CRM and service platforms |
| Supported Platforms |
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| Language Support | Multiple languages including English, Spanish, German, French, Portuguese (Brazil), Japanese, Dutch, Italian, Korean, Swedish, Thai and more. Available globally. |
| Pricing Model | Free tier with core tools. Paid plans available: Starter, Professional, Enterprise for advanced functionality |
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a comprehensive AI-enabled email marketing and marketing automation platform integrated within the HubSpot Customer Platform. It empowers businesses to create, send, and optimize email campaigns while leveraging audience segmentation, automated workflows, CRM integration, and rich analytics — all unified in one system. With built-in AI tools supporting content generation, personalization, and campaign optimization, it helps marketers scale effectively and drive data-driven leads and conversions.
Complete Platform Overview
In today's marketing landscape where automation and personalized communications are essential, HubSpot Marketing Hub distinguishes itself by combining email marketing, CRM integration, and AI-powered features in a single platform. Designed to serve businesses from small startups to large enterprises, it offers a free base tier with scalable paid plans as needs grow.
The platform provides a drag-and-drop email editor, marketing contacts database, automation workflows, analytics dashboards, and AI writing and optimization tools — giving marketers a flexible, comprehensive toolkit. Whether you're sending simple newsletters or building multi-step nurture campaigns, the platform supports the entire customer journey from lead capture via forms to conversion tracking and ROI measurement. Integration with other HubSpot Hubs (Sales, Service, Content) further enhances customer journey tracking and cross-team alignment.
Key Features & Capabilities
Leverage AI email writer and content assistant to generate and optimize email copy automatically, saving time while maintaining quality.
Drag-and-drop email editor with templates, personalization tokens using CRM data, and advanced segmentation tools for targeted campaigns.
Build automation workflows with email triggers, lead nurturing sequences, segmentation updates, and complete campaign orchestration.
Track open/click rates, deliverability, attribution, customer journey metrics, and campaign ROI through comprehensive dashboards.
Native CRM integration with contacts, lifecycle stages, and behavior tracking, plus over 1,900 third-party integrations via HubSpot Marketplace.
Download or Access Link
Getting Started Guide
Sign up for a HubSpot Marketing Hub account. Choose between the free tier to get started or select a paid plan for advanced features.
Connect your domain and set up email authentication (SPF/DKIM) to ensure optimal deliverability and protect your sender reputation.
Import or sync your contact database via the built-in CRM or connect external sources to centralize your audience data.
Choose a template, use the drag-and-drop editor, insert personalization tokens, and optionally leverage the AI email writer to generate compelling copy.
Create targeted segments using contact filters, behavioral data, or lifecycle stage criteria to ensure relevant messaging.
Set up automation workflows triggered by email sends, form submissions, page visits, or list membership to nurture leads automatically.
Publish and send your email campaign. Monitor deliverability, open/click rates, bounce rates, and unsubscribe metrics within the dashboard in real-time.
Review analytics and attribution reports to evaluate campaign performance, identify improvement opportunities, and refine future email strategies.
Expand into advanced capabilities: dynamic personalization, multi-step nurture sequences, AI-driven lookalike audiences, and more as your plan level permits.
Important Considerations & Limitations
Frequently Asked Questions
Yes — there is a free tier that includes basic email marketing tools, CRM, forms, and landing pages, allowing up to a defined number of sends. However, advanced features such as extensive automation, custom reporting, and larger contact volumes are locked behind paid plans (Starter, Professional, Enterprise).
HubSpot Marketing Hub can be accessed via web browsers on both desktop and mobile devices. Additionally, mobile apps for iOS and Android are available for the broader HubSpot platform, including CRM and marketing features, allowing you to manage campaigns on the go.
Yes — the platform supports many interface languages and you can compose email content in multiple languages. However, if you rely on AI content generation for non-English languages, you should manually review the output for accuracy, cultural appropriateness, and proper localization.
For small businesses, the free plan provides an excellent starting point to send emails and capture leads. As you scale and require advanced automation, custom reporting, or larger contact volumes, costs increase significantly. Evaluate your growth trajectory and feature requirements to determine if the investment aligns with your budget and goals.
Before sending marketing emails, you should set up email authentication (SPF/DKIM) on your sending domain to ensure good deliverability and protect your sender reputation. Additionally, properly segment your audiences, maintain clean contact lists, and ensure compliance with local email regulations such as CAN-SPAM (U.S.), GDPR (EU), or other applicable laws in your region.
Mailchimp
| Developer | The Rocket Science Group (founded by Ben Chestnut and Dan Kurzius in 2001) |
| Supported Platforms |
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| Language Support | 50+ languages for forms and email content. Available in 180+ countries via partner experts. |
| Pricing Model | Free plan (up to 500 contacts, 1,000 monthly sends) + paid tiers: Essentials, Standard, Premium |
What is Mailchimp?
Mailchimp is a leading all-in-one marketing automation and email marketing platform designed to help businesses of all sizes create, send and optimize email campaigns using intuitive tools and AI-powered features. It enables marketers to design professional emails, segment audiences, automate workflows, integrate with third-party tools and use generative AI to streamline content creation and send-time optimization. With its Free plan and scalable paid tiers, it is a popular choice for startups, small businesses and enterprises alike.
Detailed Overview
In today's competitive digital landscape, effective email marketing demands personalization, automation and efficiency. Mailchimp responds to these needs by combining traditional email marketing with artificial intelligence and advanced analytics. Its drag-and-drop editor, template library and audience management tools lower the barrier to professional campaigns.
Beyond that, its AI-driven features — such as content generation, send-time optimization and predictive segmentation — help marketers boost engagement with less manual effort. Mailchimp's Free plan allows newcomers to experiment with email marketing, while its paid plans unlock deeper automation, integrations and campaign insights, enabling businesses to scale their efforts as they grow.
Key Features
Create on-brand email copy and designs effortlessly with AI-powered assistants.
- Email Content Generator for automated copywriting
- Creative Assistant for template design
- Brand-consistent content creation
Build sophisticated automated workflows to engage customers at the right time.
- Welcome email series
- Abandoned cart recovery
- Multi-step customer journeys
Personalize campaigns at scale with intelligent audience targeting.
- Dynamic content personalization
- Predictive demographics
- Tag-based audience groups
Maximize engagement with AI-recommended optimal send times for each recipient.
- Best send day recommendations
- Timezone-aware scheduling
- Performance-based timing
Track campaign performance and optimize with data-driven insights.
- Real-time performance tracking
- A/B testing capabilities
- Smart recommendations for improvement
Download or Access Link
How to Get Started with Mailchimp
Sign up for a Mailchimp account. Choose the Free plan to start or select a paid tier for advanced features.
Import contacts, configure contact fields and optionally set up language or location preferences for better targeting.
Choose a template or use the Creative Assistant to build your design. Use AI "Write with AI" or Email Content Generator to draft compelling copy.
Use tags, dynamic segments or predictive data to define recipient groups for personalized messaging.
Set up automation flows such as welcome series, abandoned cart reminders or re-engagement campaigns.
Let the platform recommend the best send day and time or schedule manually based on your audience behavior.
Ensure content looks correct across devices and run A/B tests to optimize subject lines, content or send times.
Send your campaign immediately or activate your automated flow to start engaging your audience.
View open rates, click rates and engagement metrics. Use smart recommendations to refine future campaigns.
As your list grows, upgrade your plan to gain access to more contacts, sends, advanced features and integrations.
Important Limitations
- Advanced automation, generative AI features and large contact lists require paid tiers (Essentials, Standard or Premium), which can become expensive as volume and complexity grow.
- Some AI features (such as Email Content Generator) may be limited to particular plans or regions (beta access, English only in some cases).
- While the platform supports many languages in forms and subscriber segmentation, users may still need to manually adjust content for full localization or nuanced regional messaging.
Frequently Asked Questions
Yes. Mailchimp offers a Free plan that includes up to 500 contacts and 1,000 email sends per month, suitable for starting marketers.
You can access Mailchimp via web browsers (desktop or mobile) and mobile apps (Android and iOS) through the Mailchimp platform.
Yes. Mailchimp features generative AI tools — such as the Email Content Generator and Creative Assistant — to help create branded email copy and templates.
Yes. Limits depend on your plan. For example the Free plan allows up to 1,000 sends per month (for up to 500 contacts); paid plans scale sending limits based on contact volume.
Yes. You can translate signup forms and email content into more than 50 languages, segment subscribers by language and send timezones globally.
Campaign Monitor
| Developer | Campaign Monitor (CM Group) |
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| Availability | Available worldwide with global support |
| Pricing Model | Free trial available. Paid plans: Lite, Essentials, Premier (pricing scales with subscriber count) |
What is Campaign Monitor?
Campaign Monitor is a professional email marketing platform that helps businesses design, automate, and optimize email campaigns with ease. Combining visual email design, audience segmentation, marketing automation, and AI-powered copywriting tools, it enables marketers to deliver personalized, high-converting email communications. With an intuitive drag-and-drop editor and comprehensive analytics dashboard, Campaign Monitor streamlines email marketing for businesses of all sizes.
Why Choose Campaign Monitor?
In today's digital-first marketing landscape, successful email campaigns require personalization, automation, and relevance. Campaign Monitor addresses these needs by offering a streamlined platform where marketers can craft visually engaging emails, segment audiences with rich data, and build automated customer journeys that respond to subscriber behavior.
The platform's AI Writer feature helps users generate and refine campaign copy quickly, reducing creative bottlenecks while maintaining brand voice. From small businesses to marketing agencies, Campaign Monitor provides the tools to create data-driven emails that convert, backed by deep analytics and flexible integrations.
Key Features
Generate, adapt, and optimize email content with the AI Writer tool for specific audiences and campaigns.
Create stunning emails with 100+ professional templates and mobile-optimized layouts—no coding required.
Tailor messaging by location, custom fields, behavior, and preferences with dynamic content capabilities.
Build automated workflows and customer journeys triggered by subscriber actions, lifecycle stages, or business rules.
Track campaign performance with comprehensive reporting dashboards and actionable insights.
Connect seamlessly with CRM systems and third-party marketing tools to unify your data.
Download or Access Link
How to Get Started with Campaign Monitor
Sign up for a Campaign Monitor account and choose a plan or start with the free trial to explore features.
Import or create your subscriber list and define relevant custom fields for effective segmentation.
Use the template library or drag-and-drop builder to create visually appealing email campaigns.
Optionally use the AI Writer tool to generate or refine your email copy tailored to your target audience.
Create segments based on subscriber attributes or behavior (location, purchase history, engagement) for targeted sends.
Build automation workflows or customer journeys with triggers (form signup, purchase) and follow-up email sequences.
Preview your campaign across devices, test for deliverability, and schedule the optimal send time.
After sending, track open rates, click-throughs, conversions, and other key metrics in the analytics dashboard.
Use performance insights to adjust segmentation, content, or send timing for improved results.
Grow your subscriber list, upgrade your plan as needed, and integrate with CRM or marketing tools to expand your reach.
Important Limitations to Consider
- No fully free unlimited plan — A paid subscription is required to unlock full features and send to larger lists.
- Pricing scales with subscribers — Costs can increase significantly as your list grows and you add advanced features.
- Limited advanced automation — Some highly customized workflows may be less flexible compared to specialized automation platforms.
- Browser-based interface — Mobile apps are not the primary focus, which may limit on-the-go campaign editing compared to competitors.
Frequently Asked Questions
Yes — Campaign Monitor offers a free trial so you can explore its features, test the email builder, and evaluate automation tools before committing to a paid plan.
Yes — Campaign Monitor includes an AI Writer tool that helps generate or refine email copy, target new audiences, and optimize calls-to-action for better engagement.
Absolutely — The platform supports automation workflows and customer journeys triggered by subscriber actions (signups, purchases, clicks), enabling personalized email sequences.
Campaign Monitor is well-suited for small to mid-sized enterprises, marketing agencies managing multiple clients, and businesses that prioritize design quality, audience segmentation, and analytics in their email marketing strategy.
Yes — Campaign Monitor is available worldwide and supports businesses in multiple countries and languages, making it accessible for global marketing teams.
Salesforce Marketing Cloud
| Developer | Salesforce, Inc. |
| Supported Platforms |
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| Language Support | Multiple languages supported globally |
| Pricing Model | No free plan — Custom enterprise pricing with consumption-based model |
Enterprise Marketing Automation Platform
Salesforce Marketing Cloud is an enterprise-level digital marketing automation platform that enables businesses to orchestrate, personalise and optimise email marketing campaigns and broader customer engagement activities. Leveraging built-in AI (Salesforce Einstein) and a unified data architecture, it empowers marketers to deliver targeted communications across email, mobile, advertising and other channels. The platform is designed for organisations requiring deep analytics, large-scale campaigns and integrated journeys tied to CRM data.
Why Choose Salesforce Marketing Cloud
In today's competitive digital landscape, companies face the challenge of delivering personalised, timely communications across diverse channels while making sense of complex customer data. Salesforce Marketing Cloud addresses this by offering a comprehensive feature set centred around email marketing, journey orchestration, data unification and AI-driven insights.
With its drag-and-drop Email Studio, Journey Builder, Data Cloud integration and Marketing Cloud Connect to CRM, the platform enables marketing teams to build sophisticated, multi-step campaigns that respond in real time to customer behaviour and lifecycle stages. For businesses ready to scale and integrate marketing deeply with sales and service, it offers a robust foundation.
Key Features
Leverage Einstein AI and Data Cloud for intelligent marketing automation:
- Predictive content recommendations
- Send-time optimisation
- Behaviour-based segmentation
- Real-time customer insights
Manage all customer touchpoints from a single platform:
- Email marketing campaigns
- SMS and mobile push notifications
- Social media advertising
- Web personalisation
Create sophisticated customer journeys with advanced logic:
- Visual journey mapping across touchpoints
- Dynamic branching and decision splits
- Real-time trigger-based automation
- Multi-step campaign workflows
Unify customer data for 360-degree marketing:
- Seamless Salesforce CRM sync
- Unified customer profiles
- Advanced segmentation capabilities
- Cross-platform data activation
Measure and optimise campaign performance:
- Real-time performance dashboards
- Cross-channel ROI tracking
- Attribution modeling
- Marketing spend optimisation
Download or Access Link
Getting Started Guide
Register for Salesforce Marketing Cloud and choose the appropriate edition based on your contact volume, channel requirements and business needs.
Connect your existing CRM (Salesforce or third-party) and import or sync customer data into Data Cloud or Marketing Cloud data models for unified profiles.
Use Email Studio to create campaigns: select templates, customise layouts, insert dynamic content and personalise messaging using customer data.
Create multi-step journeys in Journey Builder: define triggers (sign-up, purchase, inactivity), map customer paths and add branching logic based on behaviour.
Expand beyond email by setting up SMS, mobile push notifications and display advertising as part of your integrated customer journeys.
Enable Einstein AI capabilities: predictive segmentation, send-time optimisation and personalised content recommendations to maximise engagement.
Deploy your campaigns and track performance via analytics dashboards: monitor opens, clicks, conversions, journey completion, ROI and channel attribution.
Continuously refine segments, update content based on insights, expand journeys and scale campaigns across channels and geographies.
Important Considerations
- Implementation complexity: Setup requires significant time, technical expertise and often external consulting, which increases total cost of ownership.
- Consumption-based pricing: Costs are based on contacts, messages and channels used, which can escalate sharply with volume.
- Over-engineered for small businesses: SMBs with simpler marketing needs may find the platform too complex and less cost-efficient compared to lightweight email marketing tools.
- Learning curve: The platform's extensive feature set requires training and onboarding for marketing teams to use effectively.
Frequently Asked Questions
While Salesforce offers free trials for some of its products, Salesforce Marketing Cloud itself does not offer a broad free plan. Pricing requires a custom quote based on your specific needs and contact volume.
Yes — Email Studio and related modules support email campaign creation, segmentation and automation. However, the platform's full value is achieved when integrated across multiple channels and data sources for comprehensive customer engagement.
Large enterprises or organisations with complex marketing automation needs, large contact volumes and a desire for deep CRM integration are best suited. Smaller businesses may find lighter, more affordable email marketing tools more cost-effective.
Yes — the platform supports multi-channel messaging including SMS, mobile push notifications, web advertising, social media and more, all orchestrated through unified customer journeys.
The platform uses Salesforce Einstein and Data Cloud to enable predictive analytics, send-time optimisation, personalised content recommendations and intelligent segmentation based on customer behaviour and historical data patterns.
ActiveCampaign
| Developer | ActiveCampaign, LLC (Chicago, Illinois) |
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| Language Support | Available globally with interface support for major languages and multiple regional capabilities |
| Pricing Model | No free forever plan — 14-day free trial available, paid subscription required after trial |
What is ActiveCampaign?
ActiveCampaign is a cloud-based marketing automation, email marketing, and CRM platform designed to help businesses of all sizes create, send, and optimize email campaigns using AI-driven tools. It combines email marketing with automation workflows, advanced segmentation, predictive analytics, and generative AI content creation. With its intuitive interface and powerful automation capabilities, ActiveCampaign enables marketers to deliver personalized campaigns at scale, going far beyond basic email blasts.
Why Choose ActiveCampaign?
In today's competitive digital marketing landscape, mass email sending is no longer effective — personalization, timing, relevance, and automation are essential. ActiveCampaign addresses these needs by combining robust email marketing functionality with advanced automation and artificial intelligence.
Design campaigns, segment audiences based on behavior, and leverage AI features to generate subject lines, content blocks, and optimized send times. The platform supports multi-channel messaging and deep integrations, making it ideal for businesses looking to scale their email marketing efforts and boost engagement through data-driven, AI-augmented strategies.
Key Features
Streamline content creation with AI-powered assistance:
- Subject line generation
- Email content blocks
- Call-to-action optimization
- AI Brand Kit for consistent messaging
AI-powered timing optimization that delivers emails when contacts are most likely to engage, maximizing open rates and conversions.
Type a text prompt and the platform auto-generates workflow actions, simplifying complex automation setup for emails and multi-step campaigns.
Advanced automation capabilities including:
- Behavioral triggers and segmentation
- Multi-channel support (email, SMS, WhatsApp)
- Deep integrations with third-party tools
- Conditional logic and split testing
Download or Access Link
How to Get Started with ActiveCampaign
Register for a 14-day free trial on ActiveCampaign's website to explore the platform's features.
Add your contacts and set up your audience with relevant tags, custom fields, and segmentation for targeted campaigns.
Use the Email Designer to create campaigns: choose layouts, insert content blocks, or leverage AI to generate copy and subject lines.
Configure predictive sending to let the platform automatically choose the optimal send time for each contact based on their behavior.
Define triggers (form signup, link click), actions (email send, tag update), and conditions. Use the AI prompt builder to auto-generate workflow steps.
Preview your campaign across devices and verify tracking settings for opens, clicks, and analytics before launching.
Activate your campaign or automation. Monitor performance via dashboards tracking open rates, click-throughs, conversions, and segment engagement.
Use insights and analytics to refine future campaigns: test variations, adjust segments, and improve timing and messaging for better results.
Important Limitations
- Pricing scales with contacts and features: As your subscriber list grows or you need advanced features (AI tools, CRM, SMS), costs increase significantly.
- Advanced AI features require higher-tier plans: Some AI capabilities (full automation builder AI, predictive sending) may not be available in entry-level tiers.
- Trial limitations: The free trial is typically limited to 100 contacts and 100 sends, which may not allow full exploration of large-scale use cases.
Frequently Asked Questions
No. ActiveCampaign does not offer a free forever plan. It provides a 14-day free trial, after which you must subscribe to a paid plan to continue using the platform.
Yes. ActiveCampaign includes generative AI capabilities for creating subject lines, email content blocks, calls to action, and brand kits to streamline content creation and maintain consistency.
Yes. The platform supports "Predictive Sending" — AI analyzes behavior and engagement patterns to automatically choose the best time to send emails to each contact, maximizing open rates.
You can use ActiveCampaign via web browsers (desktop and mobile), and there are dedicated mobile apps available for Android and iOS devices.
ActiveCampaign is suitable for small-to-mid businesses up to larger enterprises that want advanced automation, personalized campaigns, AI features, and multi-channel messaging. Keep in mind that costs scale with the number of contacts and features required.
メールマーケティングにAIを導入するステップ
メールマーケティング戦略にAIを統合するための構造化されたアプローチを紹介します：
クリーンなデータから始める
購読者リストが最新で正しくセグメント化されていることを確認してください。クリーンなデータ（有効なメールアドレス、正確な好み）は良いAIパーソナライズの基盤です。
明確な目標を設定する
何を達成したいか決めましょう（開封率向上？登録者増加？休眠ユーザーの再活性化？）。明確な目標はAI活用の指針となり、成功の測定に役立ちます。
AI対応プラットフォームを選ぶ
AI機能を備えたメールマーケティングツールを選択してください。既にプラットフォームを使っている場合は、AIツールを有効化するかAIプラグインを追加しましょう。HubSpotやMailchimpはAIメール生成機能を有効にする必要があり、ActiveCampaignは予測ツールを自動で含みます。
コンテンツ作成にAIを使う
AIアシスタントで件名やメールドラフトを生成してみましょう。AIツールに「テック愛好家向け春のセール告知」などのプロンプトを入力し、出力を確認します。必要に応じて調整し、声や事実に合うようにしてください。AI生成テキストは必ず校正しましょう。
パーソナライズとセグメント化
AI駆動のパーソナライズルールを設定します。ツールの機能を使い、動的コンテンツ（名前や商品提案など）を挿入しましょう。AIによるセグメント化で、各メールが最も関連性の高いオーディエンスに届くようにします。
送信時間を最適化する
「送信時間最適化」機能を有効にし、システムが各連絡先のメール開封可能な時間を学習するようにします。多くの場合、設定をクリックするだけで済みます。
テストと反復
A/BテストツールとAI分析を使い、効果的な要素を見つけましょう。件名、コピー、画像などを比較し、AIに結果を分析させて最も効果的なバリアントを特定します（開封率・クリック率の向上）。
レビューと改善
各キャンペーン後にAI駆動のレポートを確認します。効果のあった戦略は継続し、効果の薄かったものは調整しましょう。人間の監督を維持し、AIの提案がブランドやコンプライアンス基準に合っているか確認してください。
ベストプラクティスとヒント
ブランドボイスを維持する
プライバシーを保護する
少しずつ始める
監督を維持する
インサイトを活用して改善を繰り返す
今日から始めましょう
AIのスピードとパーソナライズ力を人間の戦略と創造性と組み合わせることで、購読者と真に繋がるメールキャンペーンを作成できます。今日からAI機能を試し始めてください。開封率やクリック率の小さな改善が、長期的にマーケティング成果を大きく押し上げます。
