Comment faire du marketing par e-mail avec l’IA
L’IA transforme le marketing par e-mail. Ce guide explique comment utiliser les outils d’IA pour rédiger du contenu, personnaliser les messages et optimiser automatiquement les horaires d’envoi. Apprenez étape par étape comment l’IA augmente les taux d’ouverture, fait gagner du temps et améliore les conversions — avec des exemples pratiques et les meilleures plateformes d’e-mails IA gratuites et payantes pour les marketeurs.
Le marketing par e-mail reste un moyen puissant d’atteindre les clients, et l’IA peut le rendre encore plus efficace. Les outils actuels alimentés par l’IA peuvent automatiser des tâches comme la rédaction des objets, la création du contenu des e-mails et l’optimisation des horaires d’envoi. En fait, les enquêtes montrent que environ 63 % des marketeurs utilisent déjà l’IA générative pour leurs campagnes e-mail.
En exploitant l’IA pour personnaliser les messages et analyser les données, vous pouvez augmenter les taux d’ouverture, les taux de clics et, en fin de compte, les ventes. Dans ce guide, nous expliquons comment faire du marketing par e-mail avec l’IA étape par étape, de la génération de contenu au ciblage et aux tests de campagnes.
- 1. Qu’est-ce que l’IA dans le marketing par e-mail ?
- 2. Pourquoi utiliser l’IA pour le marketing par e-mail ?
- 3. Création de contenu avec l’IA
- 4. Personnalisation et segmentation
- 5. Optimisation du timing et de la fréquence
- 6. Tests A/B et optimisation
- 7. Outils populaires d’IA pour le marketing par e-mail
- 8. Étapes pour intégrer l’IA dans votre marketing par e-mail
- 9. Bonnes pratiques et conseils
- 10. Commencez dès aujourd’hui
Qu’est-ce que l’IA dans le marketing par e-mail ?
L’IA dans le marketing par e-mail signifie utiliser l’apprentissage automatique et l’automatisation pour améliorer vos campagnes. En pratique, cela inclut deux approches clés :
IA prédictive
IA générative
Les systèmes d’e-mails alimentés par l’IA peuvent automatiquement :
- Personnaliser le contenu des e-mails et les objets pour chaque destinataire
- Optimiser les horaires d’envoi pour quand chaque utilisateur est le plus susceptible d’ouvrir
- Segmenter les audiences selon des modèles de données complexes
- Rédiger du nouveau contenu adapté aux besoins de chaque utilisateur
L’objectif ultime est un engagement plus élevé – les e-mails pilotés par l’IA paraissent plus pertinents pour le destinataire, ce qui améliore les taux d’ouverture et de clic.
Pourquoi utiliser l’IA pour le marketing par e-mail ?
Intégrer l’IA dans le marketing par e-mail apporte des avantages significatifs. Les marketeurs rapportent un engagement et des revenus plus élevés lorsqu’ils utilisent des campagnes pilotées par l’IA. Un rapport a révélé que les campagnes e-mail assistées par l’IA peuvent générer jusqu’à 41 % d’augmentation de revenus.
Meilleure personnalisation
L’IA analyse les données des abonnés pour fournir un contenu plus pertinent, incluant les noms, recommandations de produits et offres dynamiques pour chaque individu.
Engagement accru
Les e-mails personnalisés et envoyés au bon moment sont remarqués. Ils augmentent significativement les taux d’ouverture et de clic par rapport aux envois génériques.
Gain de temps
L’IA peut rapidement rédiger des éléments d’e-mails comme les objets ou le corps complet en quelques secondes. Les marketeurs affinent plutôt que d’écrire de zéro.
Optimisation et analyses
Les outils d’IA réalisent de nombreux tests A/B et analysent les résultats plus vite que les humains, identifiant automatiquement ce qui fonctionne le mieux pour une amélioration continue.
Création de contenu avec l’IA
La création de contenu pour les e-mails est un domaine naturel pour l’IA. Les modèles de langage génératifs peuvent produire des objets, textes d’aperçu, corps de message et appels à l’action à partir de simples instructions.
Création d’e-mails IA avec HubSpot
L’éditeur d’e-mails de HubSpot inclut une fonction IA où vous décrivez vos objectifs de campagne et votre audience, et il génère automatiquement un brouillon complet d’e-mail (objet, aperçu, corps, CTA). Vous saisissez des détails comme l’audience, les infos produit et l’action souhaitée, et l’outil remplit automatiquement l’objet, le corps et les autres champs.
Mailchimp Intuit Assist
Mailchimp propose une fonction « Intuit Assist » qui utilise l’IA. Vous pouvez taper une consigne comme « Annonce de la vente d’été » et l’assistant génère un objet, un texte d’aperçu et un contenu d’e-mail correspondant à la voix de votre marque. Cela transforme le brainstorming d’une page blanche en simple rédaction de consignes. Les utilisateurs n’ont plus qu’à ajuster et valider la production de l’IA.
Bonnes pratiques
Utilisez les outils de contenu IA pour surmonter le syndrome de la page blanche ou accélérer la création. Un modèle IA (ChatGPT ou similaire) peut fournir des idées complètes quand vous donnez des informations de base sur votre entreprise ou campagne. Même si vous n’utilisez pas le texte de l’IA tel quel, cela peut inspirer des objets ou paragraphes créatifs.
Relisez et éditez toujours le contenu généré par l’IA. Vérifiez la précision et la cohérence avec votre marque. Utilisez l’IA pour rédiger rapidement, puis peaufinez pour adapter le ton et les faits.
Personnalisation et segmentation
L’IA excelle dans la personnalisation. Les campagnes e-mail traditionnelles envoient souvent un message unique à tous, mais l’IA vous permet d’adapter chaque e-mail aux intérêts et comportements individuels.
En utilisant les données clients (achats passés, comportement sur le site, clics), les algorithmes IA peuvent segmenter automatiquement votre liste en groupes très spécifiques. Par exemple, l’IA peut :
- Attribuer des scores de leads pour identifier les prospects à fort potentiel
- Trouver des audiences similaires de prospects susceptibles de convertir
- Remplacer par différentes images, offres ou formulations selon le profil du destinataire
- Personnaliser les horaires d’envoi pour chaque individu
Cette personnalisation dynamique donne à chaque abonné le sentiment que l’e-mail a été fait pour lui. La plateforme ActiveCampaign, par exemple, propose une personnalisation dynamique du contenu, adaptant automatiquement images et CTA aux préférences de chaque destinataire.
Optimisation du timing et de la fréquence
Le moment où vous envoyez un e-mail est presque aussi important que ce que vous envoyez. L’IA peut aider à programmer les e-mails pour quand chaque personne est la plus susceptible d’interagir.
Les outils appelés « optimisation du temps d’envoi » ou « timing parfait » utilisent l’apprentissage automatique pour analyser les ouvertures et clics passés. Les plateformes examinent quand les abonnés ont historiquement ouvert les e-mails puis envoient automatiquement les nouveaux à ces moments optimaux.
Les études montrent que le timing piloté par l’IA peut améliorer significativement les ouvertures et clics. La majorité de l’engagement e-mail se produit dans la première journée, avec la plus forte concentration dans la première heure. Les plateformes modernes utilisent l’IA pour apprendre ces pics et optimiser en conséquence.
De même, l’IA peut ajuster la fréquence d’envoi selon la réponse :
- Si un abonné n’ouvre jamais vos e-mails, l’IA peut réduire la fréquence d’envoi
- Les utilisateurs très engagés peuvent recevoir plus d’e-mails
- Le système apprend et s’adapte au fil du temps
Utilisez les fonctions de planification basées sur l’IA pour automatiser le timing : laissez le système déterminer quand (et à quelle fréquence) chaque personne doit recevoir des e-mails pour un impact maximal.
Tests A/B et optimisation
L’IA peut grandement améliorer les tests et analyses dans les campagnes e-mail. Traditionnellement, les marketeurs testent en A/B un élément (comme les objets) sur un sous-ensemble de la liste. L’IA va plus loin en analysant plusieurs tests et en suggérant des améliorations.
Optimisation du contenu
La plateforme Mailchimp inclut un Optimiseur de contenu qui passe en revue le texte, les images et la mise en page de votre e-mail. Il compare votre campagne aux références du secteur et recommande des modifications (ex. ajouter des liens ou ajuster la typographie) pour augmenter l’engagement.
Tests prédictifs
De nombreux outils IA peuvent prédire quelle version gagnera. L’IA peut tester plusieurs objets et les affiner : « Quand vous utilisez l’IA pour tester les objets d’e-mails, vous pouvez découvrir celui qui génère le plus d’engagement », puis appliquer ce savoir aux envois futurs. En fait, un marketeur a constaté une amélioration par 10 de l’efficacité des tests A/B en utilisant l’IA générative pour créer et évaluer le contenu.
Mise en œuvre pratique
Les plateformes e-mail offrent souvent des outils visuels de tests A/B. Par exemple, le workflow de test fractionné de Mailchimp vous permet d’envoyer deux variantes d’e-mails (A vs B) à différents segments et de mesurer celle qui performe le mieux.
En pratique, utilisez les analyses IA pour identifier le contenu gagnant. Laissez les outils réaliser des tests multivariés sur titres, images et corps de texte. Examinez les insights générés par l’IA pour comprendre ce qui résonne, puis affinez vos campagnes. Cette approche basée sur les données garantit que chaque campagne est meilleure que la précédente.
Outils populaires d’IA pour le marketing par e-mail
HubSpot Marketing Hub
| Developer | HubSpot, Inc. — U.S.-based software company specializing in inbound marketing, sales, CRM and service platforms |
| Supported Platforms |
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| Language Support | Multiple languages including English, Spanish, German, French, Portuguese (Brazil), Japanese, Dutch, Italian, Korean, Swedish, Thai and more. Available globally. |
| Pricing Model | Free tier with core tools. Paid plans available: Starter, Professional, Enterprise for advanced functionality |
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a comprehensive AI-enabled email marketing and marketing automation platform integrated within the HubSpot Customer Platform. It empowers businesses to create, send, and optimize email campaigns while leveraging audience segmentation, automated workflows, CRM integration, and rich analytics — all unified in one system. With built-in AI tools supporting content generation, personalization, and campaign optimization, it helps marketers scale effectively and drive data-driven leads and conversions.
Complete Platform Overview
In today's marketing landscape where automation and personalized communications are essential, HubSpot Marketing Hub distinguishes itself by combining email marketing, CRM integration, and AI-powered features in a single platform. Designed to serve businesses from small startups to large enterprises, it offers a free base tier with scalable paid plans as needs grow.
The platform provides a drag-and-drop email editor, marketing contacts database, automation workflows, analytics dashboards, and AI writing and optimization tools — giving marketers a flexible, comprehensive toolkit. Whether you're sending simple newsletters or building multi-step nurture campaigns, the platform supports the entire customer journey from lead capture via forms to conversion tracking and ROI measurement. Integration with other HubSpot Hubs (Sales, Service, Content) further enhances customer journey tracking and cross-team alignment.
Key Features & Capabilities
Leverage AI email writer and content assistant to generate and optimize email copy automatically, saving time while maintaining quality.
Drag-and-drop email editor with templates, personalization tokens using CRM data, and advanced segmentation tools for targeted campaigns.
Build automation workflows with email triggers, lead nurturing sequences, segmentation updates, and complete campaign orchestration.
Track open/click rates, deliverability, attribution, customer journey metrics, and campaign ROI through comprehensive dashboards.
Native CRM integration with contacts, lifecycle stages, and behavior tracking, plus over 1,900 third-party integrations via HubSpot Marketplace.
Download or Access Link
Getting Started Guide
Sign up for a HubSpot Marketing Hub account. Choose between the free tier to get started or select a paid plan for advanced features.
Connect your domain and set up email authentication (SPF/DKIM) to ensure optimal deliverability and protect your sender reputation.
Import or sync your contact database via the built-in CRM or connect external sources to centralize your audience data.
Choose a template, use the drag-and-drop editor, insert personalization tokens, and optionally leverage the AI email writer to generate compelling copy.
Create targeted segments using contact filters, behavioral data, or lifecycle stage criteria to ensure relevant messaging.
Set up automation workflows triggered by email sends, form submissions, page visits, or list membership to nurture leads automatically.
Publish and send your email campaign. Monitor deliverability, open/click rates, bounce rates, and unsubscribe metrics within the dashboard in real-time.
Review analytics and attribution reports to evaluate campaign performance, identify improvement opportunities, and refine future email strategies.
Expand into advanced capabilities: dynamic personalization, multi-step nurture sequences, AI-driven lookalike audiences, and more as your plan level permits.
Important Considerations & Limitations
Frequently Asked Questions
Yes — there is a free tier that includes basic email marketing tools, CRM, forms, and landing pages, allowing up to a defined number of sends. However, advanced features such as extensive automation, custom reporting, and larger contact volumes are locked behind paid plans (Starter, Professional, Enterprise).
HubSpot Marketing Hub can be accessed via web browsers on both desktop and mobile devices. Additionally, mobile apps for iOS and Android are available for the broader HubSpot platform, including CRM and marketing features, allowing you to manage campaigns on the go.
Yes — the platform supports many interface languages and you can compose email content in multiple languages. However, if you rely on AI content generation for non-English languages, you should manually review the output for accuracy, cultural appropriateness, and proper localization.
For small businesses, the free plan provides an excellent starting point to send emails and capture leads. As you scale and require advanced automation, custom reporting, or larger contact volumes, costs increase significantly. Evaluate your growth trajectory and feature requirements to determine if the investment aligns with your budget and goals.
Before sending marketing emails, you should set up email authentication (SPF/DKIM) on your sending domain to ensure good deliverability and protect your sender reputation. Additionally, properly segment your audiences, maintain clean contact lists, and ensure compliance with local email regulations such as CAN-SPAM (U.S.), GDPR (EU), or other applicable laws in your region.
Mailchimp
| Developer | The Rocket Science Group (founded by Ben Chestnut and Dan Kurzius in 2001) |
| Supported Platforms |
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| Language Support | 50+ languages for forms and email content. Available in 180+ countries via partner experts. |
| Pricing Model | Free plan (up to 500 contacts, 1,000 monthly sends) + paid tiers: Essentials, Standard, Premium |
What is Mailchimp?
Mailchimp is a leading all-in-one marketing automation and email marketing platform designed to help businesses of all sizes create, send and optimize email campaigns using intuitive tools and AI-powered features. It enables marketers to design professional emails, segment audiences, automate workflows, integrate with third-party tools and use generative AI to streamline content creation and send-time optimization. With its Free plan and scalable paid tiers, it is a popular choice for startups, small businesses and enterprises alike.
Detailed Overview
In today's competitive digital landscape, effective email marketing demands personalization, automation and efficiency. Mailchimp responds to these needs by combining traditional email marketing with artificial intelligence and advanced analytics. Its drag-and-drop editor, template library and audience management tools lower the barrier to professional campaigns.
Beyond that, its AI-driven features — such as content generation, send-time optimization and predictive segmentation — help marketers boost engagement with less manual effort. Mailchimp's Free plan allows newcomers to experiment with email marketing, while its paid plans unlock deeper automation, integrations and campaign insights, enabling businesses to scale their efforts as they grow.
Key Features
Create on-brand email copy and designs effortlessly with AI-powered assistants.
- Email Content Generator for automated copywriting
- Creative Assistant for template design
- Brand-consistent content creation
Build sophisticated automated workflows to engage customers at the right time.
- Welcome email series
- Abandoned cart recovery
- Multi-step customer journeys
Personalize campaigns at scale with intelligent audience targeting.
- Dynamic content personalization
- Predictive demographics
- Tag-based audience groups
Maximize engagement with AI-recommended optimal send times for each recipient.
- Best send day recommendations
- Timezone-aware scheduling
- Performance-based timing
Track campaign performance and optimize with data-driven insights.
- Real-time performance tracking
- A/B testing capabilities
- Smart recommendations for improvement
Download or Access Link
How to Get Started with Mailchimp
Sign up for a Mailchimp account. Choose the Free plan to start or select a paid tier for advanced features.
Import contacts, configure contact fields and optionally set up language or location preferences for better targeting.
Choose a template or use the Creative Assistant to build your design. Use AI "Write with AI" or Email Content Generator to draft compelling copy.
Use tags, dynamic segments or predictive data to define recipient groups for personalized messaging.
Set up automation flows such as welcome series, abandoned cart reminders or re-engagement campaigns.
Let the platform recommend the best send day and time or schedule manually based on your audience behavior.
Ensure content looks correct across devices and run A/B tests to optimize subject lines, content or send times.
Send your campaign immediately or activate your automated flow to start engaging your audience.
View open rates, click rates and engagement metrics. Use smart recommendations to refine future campaigns.
As your list grows, upgrade your plan to gain access to more contacts, sends, advanced features and integrations.
Important Limitations
- Advanced automation, generative AI features and large contact lists require paid tiers (Essentials, Standard or Premium), which can become expensive as volume and complexity grow.
- Some AI features (such as Email Content Generator) may be limited to particular plans or regions (beta access, English only in some cases).
- While the platform supports many languages in forms and subscriber segmentation, users may still need to manually adjust content for full localization or nuanced regional messaging.
Frequently Asked Questions
Yes. Mailchimp offers a Free plan that includes up to 500 contacts and 1,000 email sends per month, suitable for starting marketers.
You can access Mailchimp via web browsers (desktop or mobile) and mobile apps (Android and iOS) through the Mailchimp platform.
Yes. Mailchimp features generative AI tools — such as the Email Content Generator and Creative Assistant — to help create branded email copy and templates.
Yes. Limits depend on your plan. For example the Free plan allows up to 1,000 sends per month (for up to 500 contacts); paid plans scale sending limits based on contact volume.
Yes. You can translate signup forms and email content into more than 50 languages, segment subscribers by language and send timezones globally.
Campaign Monitor
| Developer | Campaign Monitor (CM Group) |
| Supported Platforms |
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| Availability | Available worldwide with global support |
| Pricing Model | Free trial available. Paid plans: Lite, Essentials, Premier (pricing scales with subscriber count) |
What is Campaign Monitor?
Campaign Monitor is a professional email marketing platform that helps businesses design, automate, and optimize email campaigns with ease. Combining visual email design, audience segmentation, marketing automation, and AI-powered copywriting tools, it enables marketers to deliver personalized, high-converting email communications. With an intuitive drag-and-drop editor and comprehensive analytics dashboard, Campaign Monitor streamlines email marketing for businesses of all sizes.
Why Choose Campaign Monitor?
In today's digital-first marketing landscape, successful email campaigns require personalization, automation, and relevance. Campaign Monitor addresses these needs by offering a streamlined platform where marketers can craft visually engaging emails, segment audiences with rich data, and build automated customer journeys that respond to subscriber behavior.
The platform's AI Writer feature helps users generate and refine campaign copy quickly, reducing creative bottlenecks while maintaining brand voice. From small businesses to marketing agencies, Campaign Monitor provides the tools to create data-driven emails that convert, backed by deep analytics and flexible integrations.
Key Features
Generate, adapt, and optimize email content with the AI Writer tool for specific audiences and campaigns.
Create stunning emails with 100+ professional templates and mobile-optimized layouts—no coding required.
Tailor messaging by location, custom fields, behavior, and preferences with dynamic content capabilities.
Build automated workflows and customer journeys triggered by subscriber actions, lifecycle stages, or business rules.
Track campaign performance with comprehensive reporting dashboards and actionable insights.
Connect seamlessly with CRM systems and third-party marketing tools to unify your data.
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How to Get Started with Campaign Monitor
Sign up for a Campaign Monitor account and choose a plan or start with the free trial to explore features.
Import or create your subscriber list and define relevant custom fields for effective segmentation.
Use the template library or drag-and-drop builder to create visually appealing email campaigns.
Optionally use the AI Writer tool to generate or refine your email copy tailored to your target audience.
Create segments based on subscriber attributes or behavior (location, purchase history, engagement) for targeted sends.
Build automation workflows or customer journeys with triggers (form signup, purchase) and follow-up email sequences.
Preview your campaign across devices, test for deliverability, and schedule the optimal send time.
After sending, track open rates, click-throughs, conversions, and other key metrics in the analytics dashboard.
Use performance insights to adjust segmentation, content, or send timing for improved results.
Grow your subscriber list, upgrade your plan as needed, and integrate with CRM or marketing tools to expand your reach.
Important Limitations to Consider
- No fully free unlimited plan — A paid subscription is required to unlock full features and send to larger lists.
- Pricing scales with subscribers — Costs can increase significantly as your list grows and you add advanced features.
- Limited advanced automation — Some highly customized workflows may be less flexible compared to specialized automation platforms.
- Browser-based interface — Mobile apps are not the primary focus, which may limit on-the-go campaign editing compared to competitors.
Frequently Asked Questions
Yes — Campaign Monitor offers a free trial so you can explore its features, test the email builder, and evaluate automation tools before committing to a paid plan.
Yes — Campaign Monitor includes an AI Writer tool that helps generate or refine email copy, target new audiences, and optimize calls-to-action for better engagement.
Absolutely — The platform supports automation workflows and customer journeys triggered by subscriber actions (signups, purchases, clicks), enabling personalized email sequences.
Campaign Monitor is well-suited for small to mid-sized enterprises, marketing agencies managing multiple clients, and businesses that prioritize design quality, audience segmentation, and analytics in their email marketing strategy.
Yes — Campaign Monitor is available worldwide and supports businesses in multiple countries and languages, making it accessible for global marketing teams.
Salesforce Marketing Cloud
| Developer | Salesforce, Inc. |
| Supported Platforms |
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| Language Support | Multiple languages supported globally |
| Pricing Model | No free plan — Custom enterprise pricing with consumption-based model |
Enterprise Marketing Automation Platform
Salesforce Marketing Cloud is an enterprise-level digital marketing automation platform that enables businesses to orchestrate, personalise and optimise email marketing campaigns and broader customer engagement activities. Leveraging built-in AI (Salesforce Einstein) and a unified data architecture, it empowers marketers to deliver targeted communications across email, mobile, advertising and other channels. The platform is designed for organisations requiring deep analytics, large-scale campaigns and integrated journeys tied to CRM data.
Why Choose Salesforce Marketing Cloud
In today's competitive digital landscape, companies face the challenge of delivering personalised, timely communications across diverse channels while making sense of complex customer data. Salesforce Marketing Cloud addresses this by offering a comprehensive feature set centred around email marketing, journey orchestration, data unification and AI-driven insights.
With its drag-and-drop Email Studio, Journey Builder, Data Cloud integration and Marketing Cloud Connect to CRM, the platform enables marketing teams to build sophisticated, multi-step campaigns that respond in real time to customer behaviour and lifecycle stages. For businesses ready to scale and integrate marketing deeply with sales and service, it offers a robust foundation.
Key Features
Leverage Einstein AI and Data Cloud for intelligent marketing automation:
- Predictive content recommendations
- Send-time optimisation
- Behaviour-based segmentation
- Real-time customer insights
Manage all customer touchpoints from a single platform:
- Email marketing campaigns
- SMS and mobile push notifications
- Social media advertising
- Web personalisation
Create sophisticated customer journeys with advanced logic:
- Visual journey mapping across touchpoints
- Dynamic branching and decision splits
- Real-time trigger-based automation
- Multi-step campaign workflows
Unify customer data for 360-degree marketing:
- Seamless Salesforce CRM sync
- Unified customer profiles
- Advanced segmentation capabilities
- Cross-platform data activation
Measure and optimise campaign performance:
- Real-time performance dashboards
- Cross-channel ROI tracking
- Attribution modeling
- Marketing spend optimisation
Download or Access Link
Getting Started Guide
Register for Salesforce Marketing Cloud and choose the appropriate edition based on your contact volume, channel requirements and business needs.
Connect your existing CRM (Salesforce or third-party) and import or sync customer data into Data Cloud or Marketing Cloud data models for unified profiles.
Use Email Studio to create campaigns: select templates, customise layouts, insert dynamic content and personalise messaging using customer data.
Create multi-step journeys in Journey Builder: define triggers (sign-up, purchase, inactivity), map customer paths and add branching logic based on behaviour.
Expand beyond email by setting up SMS, mobile push notifications and display advertising as part of your integrated customer journeys.
Enable Einstein AI capabilities: predictive segmentation, send-time optimisation and personalised content recommendations to maximise engagement.
Deploy your campaigns and track performance via analytics dashboards: monitor opens, clicks, conversions, journey completion, ROI and channel attribution.
Continuously refine segments, update content based on insights, expand journeys and scale campaigns across channels and geographies.
Important Considerations
- Implementation complexity: Setup requires significant time, technical expertise and often external consulting, which increases total cost of ownership.
- Consumption-based pricing: Costs are based on contacts, messages and channels used, which can escalate sharply with volume.
- Over-engineered for small businesses: SMBs with simpler marketing needs may find the platform too complex and less cost-efficient compared to lightweight email marketing tools.
- Learning curve: The platform's extensive feature set requires training and onboarding for marketing teams to use effectively.
Frequently Asked Questions
While Salesforce offers free trials for some of its products, Salesforce Marketing Cloud itself does not offer a broad free plan. Pricing requires a custom quote based on your specific needs and contact volume.
Yes — Email Studio and related modules support email campaign creation, segmentation and automation. However, the platform's full value is achieved when integrated across multiple channels and data sources for comprehensive customer engagement.
Large enterprises or organisations with complex marketing automation needs, large contact volumes and a desire for deep CRM integration are best suited. Smaller businesses may find lighter, more affordable email marketing tools more cost-effective.
Yes — the platform supports multi-channel messaging including SMS, mobile push notifications, web advertising, social media and more, all orchestrated through unified customer journeys.
The platform uses Salesforce Einstein and Data Cloud to enable predictive analytics, send-time optimisation, personalised content recommendations and intelligent segmentation based on customer behaviour and historical data patterns.
ActiveCampaign
| Developer | ActiveCampaign, LLC (Chicago, Illinois) |
| Supported Platforms |
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| Language Support | Available globally with interface support for major languages and multiple regional capabilities |
| Pricing Model | No free forever plan — 14-day free trial available, paid subscription required after trial |
What is ActiveCampaign?
ActiveCampaign is a cloud-based marketing automation, email marketing, and CRM platform designed to help businesses of all sizes create, send, and optimize email campaigns using AI-driven tools. It combines email marketing with automation workflows, advanced segmentation, predictive analytics, and generative AI content creation. With its intuitive interface and powerful automation capabilities, ActiveCampaign enables marketers to deliver personalized campaigns at scale, going far beyond basic email blasts.
Why Choose ActiveCampaign?
In today's competitive digital marketing landscape, mass email sending is no longer effective — personalization, timing, relevance, and automation are essential. ActiveCampaign addresses these needs by combining robust email marketing functionality with advanced automation and artificial intelligence.
Design campaigns, segment audiences based on behavior, and leverage AI features to generate subject lines, content blocks, and optimized send times. The platform supports multi-channel messaging and deep integrations, making it ideal for businesses looking to scale their email marketing efforts and boost engagement through data-driven, AI-augmented strategies.
Key Features
Streamline content creation with AI-powered assistance:
- Subject line generation
- Email content blocks
- Call-to-action optimization
- AI Brand Kit for consistent messaging
AI-powered timing optimization that delivers emails when contacts are most likely to engage, maximizing open rates and conversions.
Type a text prompt and the platform auto-generates workflow actions, simplifying complex automation setup for emails and multi-step campaigns.
Advanced automation capabilities including:
- Behavioral triggers and segmentation
- Multi-channel support (email, SMS, WhatsApp)
- Deep integrations with third-party tools
- Conditional logic and split testing
Download or Access Link
How to Get Started with ActiveCampaign
Register for a 14-day free trial on ActiveCampaign's website to explore the platform's features.
Add your contacts and set up your audience with relevant tags, custom fields, and segmentation for targeted campaigns.
Use the Email Designer to create campaigns: choose layouts, insert content blocks, or leverage AI to generate copy and subject lines.
Configure predictive sending to let the platform automatically choose the optimal send time for each contact based on their behavior.
Define triggers (form signup, link click), actions (email send, tag update), and conditions. Use the AI prompt builder to auto-generate workflow steps.
Preview your campaign across devices and verify tracking settings for opens, clicks, and analytics before launching.
Activate your campaign or automation. Monitor performance via dashboards tracking open rates, click-throughs, conversions, and segment engagement.
Use insights and analytics to refine future campaigns: test variations, adjust segments, and improve timing and messaging for better results.
Important Limitations
- Pricing scales with contacts and features: As your subscriber list grows or you need advanced features (AI tools, CRM, SMS), costs increase significantly.
- Advanced AI features require higher-tier plans: Some AI capabilities (full automation builder AI, predictive sending) may not be available in entry-level tiers.
- Trial limitations: The free trial is typically limited to 100 contacts and 100 sends, which may not allow full exploration of large-scale use cases.
Frequently Asked Questions
No. ActiveCampaign does not offer a free forever plan. It provides a 14-day free trial, after which you must subscribe to a paid plan to continue using the platform.
Yes. ActiveCampaign includes generative AI capabilities for creating subject lines, email content blocks, calls to action, and brand kits to streamline content creation and maintain consistency.
Yes. The platform supports "Predictive Sending" — AI analyzes behavior and engagement patterns to automatically choose the best time to send emails to each contact, maximizing open rates.
You can use ActiveCampaign via web browsers (desktop and mobile), and there are dedicated mobile apps available for Android and iOS devices.
ActiveCampaign is suitable for small-to-mid businesses up to larger enterprises that want advanced automation, personalized campaigns, AI features, and multi-channel messaging. Keep in mind that costs scale with the number of contacts and features required.
Étapes pour intégrer l’IA dans votre marketing par e-mail
Suivez cette approche structurée pour intégrer l’IA dans votre stratégie de marketing par e-mail :
Commencez par des données propres
Assurez-vous que votre liste d’abonnés est à jour et correctement segmentée. Des données propres (e-mails valides, préférences exactes) sont la base d’une bonne personnalisation IA.
Fixez des objectifs clairs
Décidez ce que vous voulez atteindre (plus d’ouvertures ? plus d’inscriptions ? réengager les utilisateurs inactifs ?). Des objectifs clairs guident l’utilisation de l’IA et la mesure du succès.
Choisissez une plateforme compatible IA
Choisissez un outil de marketing par e-mail avec des fonctionnalités IA. Si vous utilisez déjà une plateforme, activez ses outils IA ou ajoutez des plugins IA. HubSpot et Mailchimp nécessitent d’activer leurs générateurs d’e-mails IA, tandis qu’ActiveCampaign inclut automatiquement certains outils prédictifs.
Utilisez l’IA pour le contenu
Essayez de générer un objet ou un brouillon d’e-mail avec l’assistant IA. Tapez une consigne dans votre outil IA (« Annonce de notre vente de printemps aux passionnés de tech ») et examinez le résultat. Ajustez au besoin pour correspondre à votre voix et vos faits. Relisez toujours le texte généré par l’IA pour en vérifier l’exactitude.
Personnalisez et segmentez
Mettez en place des règles de personnalisation pilotées par l’IA. Utilisez les fonctionnalités de votre outil pour insérer du contenu dynamique (comme les prénoms, suggestions de produits). Utilisez la segmentation IA pour garantir que chaque e-mail touche la tranche d’audience la plus pertinente.
Optimisez les horaires d’envoi
Activez toute fonction « optimisation du temps d’envoi » pour que le système apprenne quand chaque contact est le plus susceptible d’ouvrir les e-mails. Cela peut ne nécessiter qu’un simple clic sur un paramètre.
Testez et itérez
Utilisez les outils de tests A/B et les analyses IA pour trouver ce qui fonctionne. Comparez différents objets, textes, images, etc. Laissez l’IA analyser les résultats pour voir quelles variantes ont le mieux performé (ouvertures/clics plus élevés).
Passez en revue et affinez
Après chaque campagne, consultez les rapports pilotés par l’IA. Conservez les stratégies qui ont fonctionné (engagement plus élevé) et ajustez celles qui n’ont pas marché. Maintenez une supervision humaine : assurez-vous que les recommandations de l’IA correspondent à votre marque et aux normes de conformité.
Bonnes pratiques et conseils
Maintenez la voix de la marque
Protégez la vie privée
Commencez petit
Gardez une supervision
Itérez avec les insights
Commencez dès aujourd’hui
En combinant la rapidité et la puissance de personnalisation de l’IA avec la stratégie et la créativité humaines, vous pouvez créer des campagnes e-mail qui connectent vraiment avec les abonnés. Commencez à expérimenter les fonctionnalités IA dès aujourd’hui pour garder une longueur d’avance : chaque petite amélioration du taux d’ouverture ou de clic peut significativement booster vos résultats marketing sur le long terme.
