AI로 이메일 마케팅하는 방법
AI가 이메일 마케팅을 혁신하고 있습니다. 이 가이드에서는 AI 도구를 활용해 콘텐츠 작성, 메시지 개인화, 발송 시간 최적화를 자동으로 수행하는 방법을 설명합니다. AI가 오픈율을 높이고 시간을 절약하며 전환율을 개선하는 단계별 방법과 마케터를 위한 최고의 무료 및 유료 AI 이메일 플랫폼을 실용적인 예시와 함께 배워보세요.
이메일 마케팅은 여전히 고객에게 다가가는 강력한 수단이며, AI는 이를 더욱 효과적으로 만듭니다. 오늘날 AI 기반 도구들은 제목 작성, 이메일 본문 초안 작성, 발송 시간 최적화 같은 작업을 자동화할 수 있습니다. 실제로 설문조사에 따르면 약 63%의 마케터가 이미 이메일 캠페인에 생성형 AI를 사용하고 있습니다.
AI를 활용해 메시지를 개인화하고 데이터를 분석하면 오픈율, 클릭률, 궁극적으로 매출을 높일 수 있습니다. 이 가이드에서는 AI로 이메일 마케팅하는 방법을 콘텐츠 생성부터 타겟팅, 캠페인 테스트까지 단계별로 설명합니다.
이메일 마케팅에서 AI란?
이메일 마케팅에서 AI란 머신러닝과 자동화를 활용해 캠페인을 개선하는 것을 의미합니다. 실제로는 두 가지 주요 접근법이 있습니다:
예측 AI
생성형 AI
AI 기반 이메일 시스템은 자동으로 다음을 수행할 수 있습니다:
- 각 수신자에 맞춘 이메일 콘텐츠와 제목 개인화
- 각 사용자가 열 가능성이 가장 높은 발송 시간 최적화
- 복잡한 데이터 패턴에 따른 대상 세분화
- 각 사용자의 필요에 맞춘 새로운 콘텐츠 작성
궁극적인 목표는 더 높은 참여입니다 – AI가 만든 이메일은 수신자에게 더 관련성 있게 느껴져 오픈율과 클릭률을 높입니다.
왜 이메일 마케팅에 AI를 사용할까?
이메일 마케팅에 AI를 통합하면 큰 이점이 있습니다. 마케터들은 AI 기반 캠페인을 사용할 때 더 높은 참여와 수익을 보고합니다. 한 보고서에 따르면 AI 지원 이메일 캠페인은 최대 41%의 수익 증가를 가져올 수 있습니다.
더 나은 개인화
AI는 구독자 데이터를 분석해 이름, 제품 추천, 동적 제안 등 각 개인에게 더 관련성 높은 콘텐츠를 제공합니다.
더 높은 참여
개인화되고 시기적절한 이메일은 주목받습니다. 맞춤형 이메일은 일반 대량 발송보다 오픈율과 클릭률을 크게 높입니다.
시간 절약
AI는 제목이나 전체 이메일 본문 같은 구성 요소를 몇 초 만에 빠르게 작성할 수 있습니다. 마케터는 처음부터 쓰는 대신 이를 다듬습니다.
최적화 및 인사이트
AI 도구는 수많은 A/B 테스트를 실행하고 결과를 인간보다 빠르게 분석해 지속적인 개선을 위한 최적의 방법을 자동으로 찾아냅니다.
AI를 활용한 콘텐츠 제작
이메일 콘텐츠 제작은 AI와 자연스럽게 어울립니다. 생성형 언어 모델은 간단한 프롬프트로 제목, 미리보기 텍스트, 본문, 행동 유도 문구(CTA)를 만들어냅니다.
HubSpot AI 이메일 제작
HubSpot의 이메일 편집기에는 캠페인 목표와 대상 고객을 설명하면 전체 이메일 초안(제목, 미리보기, 본문, CTA)을 자동 생성하는 AI 기능이 포함되어 있습니다. 사용자가 대상, 제품 정보, 원하는 행동을 입력하면 도구가 제목, 본문 등 필드를 자동으로 채웁니다.
Mailchimp Intuit Assist
Mailchimp는 AI를 활용한 "Intuit Assist" 기능을 제공합니다. "여름 세일 안내" 같은 프롬프트를 입력하면 브랜드 음성에 맞는 제목, 미리보기 텍스트, 이메일 본문을 생성합니다. 빈 페이지에서 아이디어를 내는 대신 간단한 프롬프트 작성으로 전환됩니다. 사용자는 AI 결과물을 수정하고 승인하기만 하면 됩니다.
모범 사례
AI 콘텐츠 도구를 사용해 작가의 막힘을 극복하거나 제작 속도를 높이세요. AI 모델(ChatGPT 등)은 비즈니스나 캠페인에 대한 기본 정보를 제공하면 완성도 높은 아이디어를 제시할 수 있습니다. AI 텍스트를 그대로 사용하지 않더라도 창의적인 제목이나 본문 단락을 떠올리는 데 도움이 됩니다.
항상 AI 생성 콘텐츠를 검토하고 편집하세요. 정확성과 브랜드 일관성을 위해 결과물을 교정하세요. AI로 빠르게 초안을 작성한 후 톤과 사실에 맞게 다듬으세요.
개인화 및 세분화
AI는 개인화에 탁월합니다. 전통적인 이메일 캠페인은 모두에게 동일한 메시지를 보내지만, AI는 각 개인의 관심사와 행동에 맞춰 이메일을 맞춤화할 수 있습니다.
고객 데이터(과거 구매, 웹사이트 행동, 클릭)를 활용해 AI 알고리즘은 리스트를 매우 구체적인 그룹으로 자동 세분화할 수 있습니다. 예를 들어 AI는:
- 리드 점수 할당으로 잠재력이 높은 고객을 식별
- 전환 가능성이 높은 "유사 고객" 찾기
- 수신자 프로필에 따라 이미지, 제안, 문구 교체
- 각 개인에 맞춘 발송 시간 개인화
이러한 동적 개인화 덕분에 각 구독자는 이메일이 자신을 위해 만들어진 것처럼 느낍니다. 예를 들어 ActiveCampaign 플랫폼은 동적 콘텐츠 개인화를 제공해 이메일 이미지와 CTA를 각 수신자의 선호에 맞게 자동 조정합니다.
발송 시간 및 빈도 최적화
이메일을 언제 보내느냐는 무엇을 보내느냐만큼 중요합니다. AI는 각 개인이 가장 참여할 가능성이 높은 시간에 이메일을 예약하는 데 도움을 줍니다.
"발송 시간 최적화" 또는 "완벽한 타이밍"이라 불리는 도구들은 머신러닝을 사용해 과거 오픈과 클릭을 분석합니다. 플랫폼은 구독자가 과거에 이메일을 열었던 시간을 파악해 새 이메일을 최적 시간에 자동 발송합니다.
연구에 따르면 AI 기반 타이밍은 오픈과 클릭을 크게 향상시킬 수 있습니다. 대부분의 이메일 참여는 첫날 발생하며, 특히 첫 1시간에 집중됩니다. 최신 이메일 플랫폼은 AI를 활용해 이러한 피크를 학습하고 최적화합니다.
마찬가지로 AI는 반응에 따라 발송 빈도를 조절할 수 있습니다:
- 구독자가 이메일을 전혀 열지 않으면 AI가 발송 빈도를 줄일 수 있습니다
- 높은 참여 사용자는 더 많은 이메일을 받을 수 있습니다
- 시스템이 시간이 지남에 따라 학습하고 적응합니다
AI 기반 스케줄링 기능을 사용해 타이밍을 자동화하세요: 시스템이 각 사람에게 언제, 얼마나 자주 이메일을 보내야 최대 효과를 낼지 알아서 결정하게 하세요.
A/B 테스트 및 최적화
AI는 이메일 캠페인의 테스트와 분석을 크게 향상시킬 수 있습니다. 전통적으로 마케터는 리스트 일부에 제목 같은 한 요소를 A/B 테스트합니다. AI는 여러 테스트를 분석하고 개선점을 제안하는 단계까지 나아갑니다.
콘텐츠 최적화
Mailchimp 플랫폼에는 이메일의 카피, 이미지, 레이아웃을 검토하는 콘텐츠 옵티마이저가 포함되어 있습니다. 캠페인을 업계 벤치마크와 비교해 참여를 높이기 위한 변경 사항(예: 링크 추가, 타이포그래피 조정)을 추천합니다.
예측 테스트
많은 AI 도구는 어떤 버전이 더 효과적일지 예측할 수 있습니다. AI는 여러 제목을 테스트하고 다듬습니다: "AI를 사용해 이메일 제목을 테스트하면 어떤 것이 더 높은 참여율을 내는지 알 수 있습니다." 그리고 그 지식을 미래 발송에 적용합니다. 실제로 한 마케터는 생성형 AI를 활용해 콘텐츠를 만들고 평가하며 A/B 테스트 효율이 10배 향상된 사례를 보고했습니다.
실용적 구현
이메일 플랫폼은 종종 시각적 A/B 테스트 도구를 제공합니다. 예를 들어 Mailchimp의 분할 테스트 워크플로우는 두 가지 이메일 버전(A vs. B)을 다른 세그먼트에 보내고 어느 쪽이 더 나은지 측정할 수 있습니다.
실제로 AI 분석을 활용해 승리하는 콘텐츠를 식별하세요. 도구가 헤드라인, 이미지, 본문에 대해 다변량 테스트를 실행하게 하세요. AI가 생성한 인사이트를 검토해 무엇이 반응을 이끄는지 이해한 뒤 캠페인을 다듬으세요. 이 데이터 기반 접근법은 각 캠페인이 이전보다 더 나아지도록 보장합니다.
인기 AI 이메일 마케팅 도구
HubSpot Marketing Hub
| Developer | HubSpot, Inc. — U.S.-based software company specializing in inbound marketing, sales, CRM and service platforms |
| Supported Platforms |
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| Language Support | Multiple languages including English, Spanish, German, French, Portuguese (Brazil), Japanese, Dutch, Italian, Korean, Swedish, Thai and more. Available globally. |
| Pricing Model | Free tier with core tools. Paid plans available: Starter, Professional, Enterprise for advanced functionality |
What is HubSpot Marketing Hub?
HubSpot Marketing Hub is a comprehensive AI-enabled email marketing and marketing automation platform integrated within the HubSpot Customer Platform. It empowers businesses to create, send, and optimize email campaigns while leveraging audience segmentation, automated workflows, CRM integration, and rich analytics — all unified in one system. With built-in AI tools supporting content generation, personalization, and campaign optimization, it helps marketers scale effectively and drive data-driven leads and conversions.
Complete Platform Overview
In today's marketing landscape where automation and personalized communications are essential, HubSpot Marketing Hub distinguishes itself by combining email marketing, CRM integration, and AI-powered features in a single platform. Designed to serve businesses from small startups to large enterprises, it offers a free base tier with scalable paid plans as needs grow.
The platform provides a drag-and-drop email editor, marketing contacts database, automation workflows, analytics dashboards, and AI writing and optimization tools — giving marketers a flexible, comprehensive toolkit. Whether you're sending simple newsletters or building multi-step nurture campaigns, the platform supports the entire customer journey from lead capture via forms to conversion tracking and ROI measurement. Integration with other HubSpot Hubs (Sales, Service, Content) further enhances customer journey tracking and cross-team alignment.
Key Features & Capabilities
Leverage AI email writer and content assistant to generate and optimize email copy automatically, saving time while maintaining quality.
Drag-and-drop email editor with templates, personalization tokens using CRM data, and advanced segmentation tools for targeted campaigns.
Build automation workflows with email triggers, lead nurturing sequences, segmentation updates, and complete campaign orchestration.
Track open/click rates, deliverability, attribution, customer journey metrics, and campaign ROI through comprehensive dashboards.
Native CRM integration with contacts, lifecycle stages, and behavior tracking, plus over 1,900 third-party integrations via HubSpot Marketplace.
Download or Access Link
Getting Started Guide
Sign up for a HubSpot Marketing Hub account. Choose between the free tier to get started or select a paid plan for advanced features.
Connect your domain and set up email authentication (SPF/DKIM) to ensure optimal deliverability and protect your sender reputation.
Import or sync your contact database via the built-in CRM or connect external sources to centralize your audience data.
Choose a template, use the drag-and-drop editor, insert personalization tokens, and optionally leverage the AI email writer to generate compelling copy.
Create targeted segments using contact filters, behavioral data, or lifecycle stage criteria to ensure relevant messaging.
Set up automation workflows triggered by email sends, form submissions, page visits, or list membership to nurture leads automatically.
Publish and send your email campaign. Monitor deliverability, open/click rates, bounce rates, and unsubscribe metrics within the dashboard in real-time.
Review analytics and attribution reports to evaluate campaign performance, identify improvement opportunities, and refine future email strategies.
Expand into advanced capabilities: dynamic personalization, multi-step nurture sequences, AI-driven lookalike audiences, and more as your plan level permits.
Important Considerations & Limitations
Frequently Asked Questions
Yes — there is a free tier that includes basic email marketing tools, CRM, forms, and landing pages, allowing up to a defined number of sends. However, advanced features such as extensive automation, custom reporting, and larger contact volumes are locked behind paid plans (Starter, Professional, Enterprise).
HubSpot Marketing Hub can be accessed via web browsers on both desktop and mobile devices. Additionally, mobile apps for iOS and Android are available for the broader HubSpot platform, including CRM and marketing features, allowing you to manage campaigns on the go.
Yes — the platform supports many interface languages and you can compose email content in multiple languages. However, if you rely on AI content generation for non-English languages, you should manually review the output for accuracy, cultural appropriateness, and proper localization.
For small businesses, the free plan provides an excellent starting point to send emails and capture leads. As you scale and require advanced automation, custom reporting, or larger contact volumes, costs increase significantly. Evaluate your growth trajectory and feature requirements to determine if the investment aligns with your budget and goals.
Before sending marketing emails, you should set up email authentication (SPF/DKIM) on your sending domain to ensure good deliverability and protect your sender reputation. Additionally, properly segment your audiences, maintain clean contact lists, and ensure compliance with local email regulations such as CAN-SPAM (U.S.), GDPR (EU), or other applicable laws in your region.
Mailchimp
| Developer | The Rocket Science Group (founded by Ben Chestnut and Dan Kurzius in 2001) |
| Supported Platforms |
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| Language Support | 50+ languages for forms and email content. Available in 180+ countries via partner experts. |
| Pricing Model | Free plan (up to 500 contacts, 1,000 monthly sends) + paid tiers: Essentials, Standard, Premium |
What is Mailchimp?
Mailchimp is a leading all-in-one marketing automation and email marketing platform designed to help businesses of all sizes create, send and optimize email campaigns using intuitive tools and AI-powered features. It enables marketers to design professional emails, segment audiences, automate workflows, integrate with third-party tools and use generative AI to streamline content creation and send-time optimization. With its Free plan and scalable paid tiers, it is a popular choice for startups, small businesses and enterprises alike.
Detailed Overview
In today's competitive digital landscape, effective email marketing demands personalization, automation and efficiency. Mailchimp responds to these needs by combining traditional email marketing with artificial intelligence and advanced analytics. Its drag-and-drop editor, template library and audience management tools lower the barrier to professional campaigns.
Beyond that, its AI-driven features — such as content generation, send-time optimization and predictive segmentation — help marketers boost engagement with less manual effort. Mailchimp's Free plan allows newcomers to experiment with email marketing, while its paid plans unlock deeper automation, integrations and campaign insights, enabling businesses to scale their efforts as they grow.
Key Features
Create on-brand email copy and designs effortlessly with AI-powered assistants.
- Email Content Generator for automated copywriting
- Creative Assistant for template design
- Brand-consistent content creation
Build sophisticated automated workflows to engage customers at the right time.
- Welcome email series
- Abandoned cart recovery
- Multi-step customer journeys
Personalize campaigns at scale with intelligent audience targeting.
- Dynamic content personalization
- Predictive demographics
- Tag-based audience groups
Maximize engagement with AI-recommended optimal send times for each recipient.
- Best send day recommendations
- Timezone-aware scheduling
- Performance-based timing
Track campaign performance and optimize with data-driven insights.
- Real-time performance tracking
- A/B testing capabilities
- Smart recommendations for improvement
Download or Access Link
How to Get Started with Mailchimp
Sign up for a Mailchimp account. Choose the Free plan to start or select a paid tier for advanced features.
Import contacts, configure contact fields and optionally set up language or location preferences for better targeting.
Choose a template or use the Creative Assistant to build your design. Use AI "Write with AI" or Email Content Generator to draft compelling copy.
Use tags, dynamic segments or predictive data to define recipient groups for personalized messaging.
Set up automation flows such as welcome series, abandoned cart reminders or re-engagement campaigns.
Let the platform recommend the best send day and time or schedule manually based on your audience behavior.
Ensure content looks correct across devices and run A/B tests to optimize subject lines, content or send times.
Send your campaign immediately or activate your automated flow to start engaging your audience.
View open rates, click rates and engagement metrics. Use smart recommendations to refine future campaigns.
As your list grows, upgrade your plan to gain access to more contacts, sends, advanced features and integrations.
Important Limitations
- Advanced automation, generative AI features and large contact lists require paid tiers (Essentials, Standard or Premium), which can become expensive as volume and complexity grow.
- Some AI features (such as Email Content Generator) may be limited to particular plans or regions (beta access, English only in some cases).
- While the platform supports many languages in forms and subscriber segmentation, users may still need to manually adjust content for full localization or nuanced regional messaging.
Frequently Asked Questions
Yes. Mailchimp offers a Free plan that includes up to 500 contacts and 1,000 email sends per month, suitable for starting marketers.
You can access Mailchimp via web browsers (desktop or mobile) and mobile apps (Android and iOS) through the Mailchimp platform.
Yes. Mailchimp features generative AI tools — such as the Email Content Generator and Creative Assistant — to help create branded email copy and templates.
Yes. Limits depend on your plan. For example the Free plan allows up to 1,000 sends per month (for up to 500 contacts); paid plans scale sending limits based on contact volume.
Yes. You can translate signup forms and email content into more than 50 languages, segment subscribers by language and send timezones globally.
Campaign Monitor
| Developer | Campaign Monitor (CM Group) |
| Supported Platforms |
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| Availability | Available worldwide with global support |
| Pricing Model | Free trial available. Paid plans: Lite, Essentials, Premier (pricing scales with subscriber count) |
What is Campaign Monitor?
Campaign Monitor is a professional email marketing platform that helps businesses design, automate, and optimize email campaigns with ease. Combining visual email design, audience segmentation, marketing automation, and AI-powered copywriting tools, it enables marketers to deliver personalized, high-converting email communications. With an intuitive drag-and-drop editor and comprehensive analytics dashboard, Campaign Monitor streamlines email marketing for businesses of all sizes.
Why Choose Campaign Monitor?
In today's digital-first marketing landscape, successful email campaigns require personalization, automation, and relevance. Campaign Monitor addresses these needs by offering a streamlined platform where marketers can craft visually engaging emails, segment audiences with rich data, and build automated customer journeys that respond to subscriber behavior.
The platform's AI Writer feature helps users generate and refine campaign copy quickly, reducing creative bottlenecks while maintaining brand voice. From small businesses to marketing agencies, Campaign Monitor provides the tools to create data-driven emails that convert, backed by deep analytics and flexible integrations.
Key Features
Generate, adapt, and optimize email content with the AI Writer tool for specific audiences and campaigns.
Create stunning emails with 100+ professional templates and mobile-optimized layouts—no coding required.
Tailor messaging by location, custom fields, behavior, and preferences with dynamic content capabilities.
Build automated workflows and customer journeys triggered by subscriber actions, lifecycle stages, or business rules.
Track campaign performance with comprehensive reporting dashboards and actionable insights.
Connect seamlessly with CRM systems and third-party marketing tools to unify your data.
Download or Access Link
How to Get Started with Campaign Monitor
Sign up for a Campaign Monitor account and choose a plan or start with the free trial to explore features.
Import or create your subscriber list and define relevant custom fields for effective segmentation.
Use the template library or drag-and-drop builder to create visually appealing email campaigns.
Optionally use the AI Writer tool to generate or refine your email copy tailored to your target audience.
Create segments based on subscriber attributes or behavior (location, purchase history, engagement) for targeted sends.
Build automation workflows or customer journeys with triggers (form signup, purchase) and follow-up email sequences.
Preview your campaign across devices, test for deliverability, and schedule the optimal send time.
After sending, track open rates, click-throughs, conversions, and other key metrics in the analytics dashboard.
Use performance insights to adjust segmentation, content, or send timing for improved results.
Grow your subscriber list, upgrade your plan as needed, and integrate with CRM or marketing tools to expand your reach.
Important Limitations to Consider
- No fully free unlimited plan — A paid subscription is required to unlock full features and send to larger lists.
- Pricing scales with subscribers — Costs can increase significantly as your list grows and you add advanced features.
- Limited advanced automation — Some highly customized workflows may be less flexible compared to specialized automation platforms.
- Browser-based interface — Mobile apps are not the primary focus, which may limit on-the-go campaign editing compared to competitors.
Frequently Asked Questions
Yes — Campaign Monitor offers a free trial so you can explore its features, test the email builder, and evaluate automation tools before committing to a paid plan.
Yes — Campaign Monitor includes an AI Writer tool that helps generate or refine email copy, target new audiences, and optimize calls-to-action for better engagement.
Absolutely — The platform supports automation workflows and customer journeys triggered by subscriber actions (signups, purchases, clicks), enabling personalized email sequences.
Campaign Monitor is well-suited for small to mid-sized enterprises, marketing agencies managing multiple clients, and businesses that prioritize design quality, audience segmentation, and analytics in their email marketing strategy.
Yes — Campaign Monitor is available worldwide and supports businesses in multiple countries and languages, making it accessible for global marketing teams.
Salesforce Marketing Cloud
| Developer | Salesforce, Inc. |
| Supported Platforms |
|
| Language Support | Multiple languages supported globally |
| Pricing Model | No free plan — Custom enterprise pricing with consumption-based model |
Enterprise Marketing Automation Platform
Salesforce Marketing Cloud is an enterprise-level digital marketing automation platform that enables businesses to orchestrate, personalise and optimise email marketing campaigns and broader customer engagement activities. Leveraging built-in AI (Salesforce Einstein) and a unified data architecture, it empowers marketers to deliver targeted communications across email, mobile, advertising and other channels. The platform is designed for organisations requiring deep analytics, large-scale campaigns and integrated journeys tied to CRM data.
Why Choose Salesforce Marketing Cloud
In today's competitive digital landscape, companies face the challenge of delivering personalised, timely communications across diverse channels while making sense of complex customer data. Salesforce Marketing Cloud addresses this by offering a comprehensive feature set centred around email marketing, journey orchestration, data unification and AI-driven insights.
With its drag-and-drop Email Studio, Journey Builder, Data Cloud integration and Marketing Cloud Connect to CRM, the platform enables marketing teams to build sophisticated, multi-step campaigns that respond in real time to customer behaviour and lifecycle stages. For businesses ready to scale and integrate marketing deeply with sales and service, it offers a robust foundation.
Key Features
Leverage Einstein AI and Data Cloud for intelligent marketing automation:
- Predictive content recommendations
- Send-time optimisation
- Behaviour-based segmentation
- Real-time customer insights
Manage all customer touchpoints from a single platform:
- Email marketing campaigns
- SMS and mobile push notifications
- Social media advertising
- Web personalisation
Create sophisticated customer journeys with advanced logic:
- Visual journey mapping across touchpoints
- Dynamic branching and decision splits
- Real-time trigger-based automation
- Multi-step campaign workflows
Unify customer data for 360-degree marketing:
- Seamless Salesforce CRM sync
- Unified customer profiles
- Advanced segmentation capabilities
- Cross-platform data activation
Measure and optimise campaign performance:
- Real-time performance dashboards
- Cross-channel ROI tracking
- Attribution modeling
- Marketing spend optimisation
Download or Access Link
Getting Started Guide
Register for Salesforce Marketing Cloud and choose the appropriate edition based on your contact volume, channel requirements and business needs.
Connect your existing CRM (Salesforce or third-party) and import or sync customer data into Data Cloud or Marketing Cloud data models for unified profiles.
Use Email Studio to create campaigns: select templates, customise layouts, insert dynamic content and personalise messaging using customer data.
Create multi-step journeys in Journey Builder: define triggers (sign-up, purchase, inactivity), map customer paths and add branching logic based on behaviour.
Expand beyond email by setting up SMS, mobile push notifications and display advertising as part of your integrated customer journeys.
Enable Einstein AI capabilities: predictive segmentation, send-time optimisation and personalised content recommendations to maximise engagement.
Deploy your campaigns and track performance via analytics dashboards: monitor opens, clicks, conversions, journey completion, ROI and channel attribution.
Continuously refine segments, update content based on insights, expand journeys and scale campaigns across channels and geographies.
Important Considerations
- Implementation complexity: Setup requires significant time, technical expertise and often external consulting, which increases total cost of ownership.
- Consumption-based pricing: Costs are based on contacts, messages and channels used, which can escalate sharply with volume.
- Over-engineered for small businesses: SMBs with simpler marketing needs may find the platform too complex and less cost-efficient compared to lightweight email marketing tools.
- Learning curve: The platform's extensive feature set requires training and onboarding for marketing teams to use effectively.
Frequently Asked Questions
While Salesforce offers free trials for some of its products, Salesforce Marketing Cloud itself does not offer a broad free plan. Pricing requires a custom quote based on your specific needs and contact volume.
Yes — Email Studio and related modules support email campaign creation, segmentation and automation. However, the platform's full value is achieved when integrated across multiple channels and data sources for comprehensive customer engagement.
Large enterprises or organisations with complex marketing automation needs, large contact volumes and a desire for deep CRM integration are best suited. Smaller businesses may find lighter, more affordable email marketing tools more cost-effective.
Yes — the platform supports multi-channel messaging including SMS, mobile push notifications, web advertising, social media and more, all orchestrated through unified customer journeys.
The platform uses Salesforce Einstein and Data Cloud to enable predictive analytics, send-time optimisation, personalised content recommendations and intelligent segmentation based on customer behaviour and historical data patterns.
ActiveCampaign
| Developer | ActiveCampaign, LLC (Chicago, Illinois) |
| Supported Platforms |
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| Language Support | Available globally with interface support for major languages and multiple regional capabilities |
| Pricing Model | No free forever plan — 14-day free trial available, paid subscription required after trial |
What is ActiveCampaign?
ActiveCampaign is a cloud-based marketing automation, email marketing, and CRM platform designed to help businesses of all sizes create, send, and optimize email campaigns using AI-driven tools. It combines email marketing with automation workflows, advanced segmentation, predictive analytics, and generative AI content creation. With its intuitive interface and powerful automation capabilities, ActiveCampaign enables marketers to deliver personalized campaigns at scale, going far beyond basic email blasts.
Why Choose ActiveCampaign?
In today's competitive digital marketing landscape, mass email sending is no longer effective — personalization, timing, relevance, and automation are essential. ActiveCampaign addresses these needs by combining robust email marketing functionality with advanced automation and artificial intelligence.
Design campaigns, segment audiences based on behavior, and leverage AI features to generate subject lines, content blocks, and optimized send times. The platform supports multi-channel messaging and deep integrations, making it ideal for businesses looking to scale their email marketing efforts and boost engagement through data-driven, AI-augmented strategies.
Key Features
Streamline content creation with AI-powered assistance:
- Subject line generation
- Email content blocks
- Call-to-action optimization
- AI Brand Kit for consistent messaging
AI-powered timing optimization that delivers emails when contacts are most likely to engage, maximizing open rates and conversions.
Type a text prompt and the platform auto-generates workflow actions, simplifying complex automation setup for emails and multi-step campaigns.
Advanced automation capabilities including:
- Behavioral triggers and segmentation
- Multi-channel support (email, SMS, WhatsApp)
- Deep integrations with third-party tools
- Conditional logic and split testing
Download or Access Link
How to Get Started with ActiveCampaign
Register for a 14-day free trial on ActiveCampaign's website to explore the platform's features.
Add your contacts and set up your audience with relevant tags, custom fields, and segmentation for targeted campaigns.
Use the Email Designer to create campaigns: choose layouts, insert content blocks, or leverage AI to generate copy and subject lines.
Configure predictive sending to let the platform automatically choose the optimal send time for each contact based on their behavior.
Define triggers (form signup, link click), actions (email send, tag update), and conditions. Use the AI prompt builder to auto-generate workflow steps.
Preview your campaign across devices and verify tracking settings for opens, clicks, and analytics before launching.
Activate your campaign or automation. Monitor performance via dashboards tracking open rates, click-throughs, conversions, and segment engagement.
Use insights and analytics to refine future campaigns: test variations, adjust segments, and improve timing and messaging for better results.
Important Limitations
- Pricing scales with contacts and features: As your subscriber list grows or you need advanced features (AI tools, CRM, SMS), costs increase significantly.
- Advanced AI features require higher-tier plans: Some AI capabilities (full automation builder AI, predictive sending) may not be available in entry-level tiers.
- Trial limitations: The free trial is typically limited to 100 contacts and 100 sends, which may not allow full exploration of large-scale use cases.
Frequently Asked Questions
No. ActiveCampaign does not offer a free forever plan. It provides a 14-day free trial, after which you must subscribe to a paid plan to continue using the platform.
Yes. ActiveCampaign includes generative AI capabilities for creating subject lines, email content blocks, calls to action, and brand kits to streamline content creation and maintain consistency.
Yes. The platform supports "Predictive Sending" — AI analyzes behavior and engagement patterns to automatically choose the best time to send emails to each contact, maximizing open rates.
You can use ActiveCampaign via web browsers (desktop and mobile), and there are dedicated mobile apps available for Android and iOS devices.
ActiveCampaign is suitable for small-to-mid businesses up to larger enterprises that want advanced automation, personalized campaigns, AI features, and multi-channel messaging. Keep in mind that costs scale with the number of contacts and features required.
이메일 마케팅에 AI 도입 단계
다음의 체계적인 접근법을 따라 이메일 마케팅 전략에 AI를 통합하세요:
깨끗한 데이터부터 시작
구독자 리스트가 최신이며 올바르게 세분화되어 있는지 확인하세요. 깨끗한 데이터(유효한 이메일, 정확한 선호도)는 좋은 AI 개인화의 기초입니다.
명확한 목표 설정
달성하고자 하는 목표를 결정하세요(오픈율 증가? 가입자 확대? 휴면 사용자 재참여?). 명확한 목표는 AI 활용 방향과 성공 측정에 도움이 됩니다.
AI 친화적 플랫폼 선택
AI 기능이 포함된 이메일 마케팅 도구를 선택하세요. 이미 플랫폼을 사용 중이라면 AI 도구를 활성화하거나 AI 플러그인을 추가하세요. HubSpot과 Mailchimp는 AI 이메일 생성기를 활성화해야 하며, ActiveCampaign은 일부 예측 도구를 자동 포함합니다.
콘텐츠에 AI 활용
AI 어시스턴트로 제목이나 이메일 초안을 생성해 보세요. AI 도구에 "기술 애호가를 위한 봄 세일 안내" 같은 프롬프트를 입력하고 결과물을 검토하세요. 필요에 따라 음성과 사실에 맞게 조정하세요. AI 생성 텍스트는 항상 정확성을 위해 교정하세요.
개인화 및 세분화
AI 기반 개인화 규칙을 설정하세요. 도구의 기능을 활용해 동적 콘텐츠(예: 이름, 제품 추천)를 삽입하세요. AI 기반 세분화를 사용해 각 이메일이 가장 관련성 높은 대상에게 도달하도록 하세요.
발송 시간 최적화
"발송 시간 최적화" 기능을 활성화해 시스템이 각 연락처가 이메일을 열 가능성이 가장 높은 시간을 학습하도록 하세요. 보통 설정 한 번으로 가능합니다.
테스트 및 반복
A/B 테스트 도구와 AI 분석을 활용해 효과적인 요소를 찾으세요. 다양한 제목, 카피, 이미지 등을 비교하세요. AI가 결과를 분석해 어떤 버전이 더 높은 오픈/클릭을 기록했는지 확인하세요.
검토 및 개선
각 캠페인 후 AI 기반 보고서를 검토하세요. 효과가 있었던 전략은 유지하고, 그렇지 않은 부분은 조정하세요. 인간의 감독을 유지해 AI 권고가 브랜드와 규정에 부합하는지 확인하세요.
모범 사례 및 팁
브랜드 음성 유지
개인정보 보호
작게 시작
감독 유지
인사이트로 반복 개선
오늘 바로 시작하세요
AI의 속도와 개인화 능력을 인간의 전략과 창의성과 결합하면 구독자와 진정으로 연결되는 이메일 캠페인을 만들 수 있습니다. 오늘부터 AI 기능을 실험해 보세요: 오픈율이나 클릭률의 작은 개선도 시간이 지나면 마케팅 성과를 크게 높일 수 있습니다.
