A mesterséges intelligencia elemzi a népszerű divat hashtag trendeket
A mesterséges intelligencia átalakítja, hogyan azonosítja a divatipar a trendeket. Több millió hashtag, például #OOTD, #fallfashion és #skincare elemzésével a közösségi médiában az MI eszközök lehetővé teszik a márkák, tervezők és influencerek számára, hogy valós időben lépést tartsanak a felbukkanó stílusokkal és termékkiemelésekkel.
A közösségi média hashtagek a divat és szépség trendek kulturális iránytűivé váltak. A mai MI eszközök olyan címkéket (például #streetstyle, #OOTD, #skincare vagy #sustainablefashion) pásztáznak az Instagramon, TikTokon és más platformokon, hogy előre jelezzék, mi a "menő". Több millió poszt és kép elemzésével a gépi tanulási modellek gyorsabban észlelik az ismétlődő motívumokat – színeket, szabásokat, anyagokat, sőt sminket –, mint bármely emberi előrejelző.
A trend-előrejelző platformok ötvözik a közösségi hallgatást, keresési adatokat és eladási számokat, hogy a márkák megjósolhassák, mely színek, anyagok és stílusok uralják majd az évszakot. A gyakorlatban az MI a hashtageket és képeket "digitális morzsákként" kezeli, minden #cottagecore vagy #mobwife címkét elemezve, hogy felfedezze a felbukkanó szubkultúrákat, mielőtt azok a mainstreambe kerülnének.
Hogyan azonosítja az MI a trendi hashtageket
Az MI elemzések nagy léptékű adatgyűjtésre és gépi tanulásra támaszkodnak, hogy valós időben dolgozzák fel a közösségi jeleket:
Hashtag pásztázás
Szöveg- és hangulatelemzés
Kép felismerés
Előrejelző modellezés
Példák a trendi divat hashtagekre
A gyakorlatban az MI valós trendi címkéket figyel, amelyek meghatározzák az adott évszakot. A legfrissebb adatok szezonális divatcímkék növekedését mutatják a platformokon:
2025 tél (TikTok)
- #sweaterweather (14 ezer poszt)
- #winterfashion (13 ezer poszt)
- #boots (13 ezer poszt)
- #rainydaylook (12 ezer poszt)
2025 ősz (TikTok)
- #fallfashion (49 ezer poszt)
- #fallaesthetic (24 ezer poszt)
- #fallboots (1 ezer poszt)
- #HalloweenCostume (szezonális)
Utcai és márkacímkék
- #HoodieSeason
- #OOTD (Aznapi öltözék)
- #TikTokMadeMeBuyIt
- #fashionweek
- #Prada
- #Skims
MI eszközök a hashtag trend elemzéshez
A number of AI-powered platforms and apps make this analysis accessible to brands and creators. These tools use machine learning to aggregate hashtag data, analyze context, and visualize results. For example:
Talkwalker Free Social Search
Application Information
| Developer | Talkwalker (now part of Hootsuite) |
| Supported Platforms | Web browser (desktop) |
| Language Support | 186+ languages with global coverage spanning 239 countries and regions |
| Pricing Model | Free version available ("Free Social Search"); full platform requires paid subscription |
Overview
Talkwalker Free Social Search is a lightweight, web-based social listening tool that monitors real-time conversations around hashtags, brands, keywords, and topics. Designed for marketers, content creators, and trend spotters, it aggregates data from major social networks, news sites, forums, and podcasts from the past seven days. With AI-powered sentiment analysis, trend detection, and influencer identification, it delivers quick, actionable insights—perfect for tracking emerging fashion trends and hashtag movements.
Why Use Talkwalker for Fashion Trends
In the fast-moving fashion industry, staying ahead of trending hashtags can make or break a campaign. Talkwalker Free Social Search empowers you to monitor the rise and fall of fashion-related terms, sentiment shifts, and influencer engagement across social media—all without a subscription cost.
Simply enter your keyword or hashtag (e.g., #sustainablefashion or #streetstyle) to instantly see how people are engaging: who's talking, where conversations are happening, and how audiences feel about it. Built on AI-driven analytics, it analyzes data in nearly 200 languages and provides an immediate pulse of conversation volume, reach, and tone. Though limited to the past week, it offers surprisingly rich insights, making it an ideal entry point for trend-watching or validating fashion content ideas.
Key Features
Track hashtags, mentions, and keywords across social media, news sites, forums, and podcasts instantly.
AI-powered analysis gauges audience emotions and attitudes toward your topic in real time.
Identifies top themes, trending topics, popular emojis, and emerging hashtags automatically.
Ranks influencers by reach, engagement, and mention frequency to find key voices in conversations.
Understand where conversations originate and segment audiences by location and demographics.
Analyzes conversations in 186+ languages for truly global trend insights.
Access Talkwalker Free Social Search
How to Use Talkwalker
Navigate to Talkwalker's Free Social Search platform on their website.
Input your target fashion hashtag or keyword (e.g., #OOTD, #sustainablefashion) in the search bar.
Refine results using location, language, sentiment, and media type filters to narrow your focus.
Analyze conversation volume, engagement levels, and potential reach to gauge trend strength.
Check the "Top Themes" section to discover popular phrases, hashtags, and emojis related to your query.
Review the "Influencers" panel to find the most influential voices driving the conversation.
Use demographic and geographic insights to map where your fashion trend resonates globally.
Apply Boolean operators (AND, OR, NOT) for more precise and targeted searches in future queries.
Limitations & Important Notes
- Data limited to the last 7 days for the free version
- Free tool provides a sample of conversations; high-volume topics may not be fully captured
- No historical data, advanced dashboards, or custom reporting without upgrading
- Web browser access only; no mobile app available
- Advanced AI capabilities (image recognition, custom dashboards) require paid enterprise plan
Frequently Asked Questions
Yes. Simply input your fashion hashtag (e.g., #fashion, #OOTD, #streetstyle) and Free Social Search returns recent mentions, sentiment analysis, and theme data instantly.
The tool uses AI-powered sentiment analysis to identify emotional trends. While excellent for high-level insights, it may not capture every subtle nuance in language or context.
To access longer-term historical data, advanced dashboards, and enterprise-level insights, you'll need to upgrade to a paid Talkwalker plan.
Absolutely. Although limited to the past 7 days, it provides valuable real-time insights into emerging hashtags, trending themes, and influencer engagement—ideal for quick trend validation and content planning.
You can run unlimited searches via the web interface, making it perfect for continuous, real-time trend monitoring and quick fashion trend checks throughout your day.
RiteTag
Application Information
| Developer | RiteKit (Maintop Businesses s.r.o.) |
| Supported Platforms |
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| Language Support | Primarily English; available worldwide |
| Pricing Model | Free tier available; Pro subscription $49/year for full features including mobile app, browser extensions, and advanced analytics |
Overview
RiteTag is a real-time hashtag analytics tool that helps social media creators, marketers, and brands discover the most effective hashtags for maximum visibility. Using live engagement data from Instagram, Twitter, Facebook, LinkedIn, and Pinterest, RiteTag provides intelligent hashtag suggestions for both text and images. Its intuitive color-grading system instantly reveals which hashtags are trending, long-lasting, oversaturated, or underutilized—eliminating guesswork from hashtag selection.
Key Features
Instant hashtag recommendations for text and images based on current engagement patterns.
Visual system shows hashtag effectiveness: green (trending), blue (long-lasting), red (overused), grey (low usage).
Save and organize groups of hashtags for quick reuse across multiple posts and campaigns.
Compare hashtag performance metrics including exposure, engagement, and usage trends.
Chrome and Firefox extensions enable in-workflow hashtag generation without leaving your browser.
Push notifications for Instagram Business Accounts deliver hashtag suggestions directly to your phone.
Embed RiteTag's hashtag generation into your own applications and websites.
Download or Access
How to Use RiteTag
Download the mobile app for iOS or Android, or install the browser extension for Chrome or Firefox.
For text: Highlight text or type a hashtag and press space. For images: Right-click any image and select "Generate Hashtags" or upload via the app.
Use the color system to select optimal hashtags: Green (high engagement now), Blue (long-lasting visibility), Red (overused), Grey (low adoption).
Create reusable Tag Sets to organize and store your best-performing hashtag combinations for future campaigns.
Copy selected hashtags and paste them into your post caption or as a comment on social media.
Use RiteTag's analytics features to compare different hashtag sets and measure their impact on engagement.
Important Information
Frequently Asked Questions
RiteTag supports Instagram, Twitter, Facebook, LinkedIn, and Pinterest through its web platform, browser extensions, and mobile apps.
No. With an Instagram Business Account, the mobile app sends hashtag suggestions via push notification, allowing you to receive recommendations without opening the app.
Yes. RiteTag's Tag Sets feature lets you save, organize, and reuse groups of hashtags for consistent performance across multiple posts and campaigns.
Yes. RiteTag offers a free trial for the Pro plan, and basic hashtag research is available for free on the RiteTag website.
Yes. RiteTag provides APIs for developers to embed hashtag generation capabilities for both text and images into custom applications and websites.
Limitations & Considerations
- Paid subscription required for full features: Advanced functionality, mobile apps, and browser extensions require the Pro plan ($49/year)
- Mobile notifications limited to business accounts: Instagram API restrictions prevent push notifications for personal accounts
- Simplified metrics: The color-grading system prioritizes ease of use over deep analytics, potentially obscuring subtle trends
- Proprietary algorithm: RiteTag uses its own formula for calculating impressions and engagement averages, which may differ from your platform's native analytics
- Free tier limitations: While website-based hashtag research is free, most advanced features and integrations require a paid subscription
Social Searcher
Application Information
| Developer | Social‑Searcher Ltd. |
| Supported Platforms |
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| Language Support | 42 languages recognized and supported globally. |
| Pricing Model | Free plan with limited searches; paid plans for advanced monitoring, alerts, and API access. |
Overview
Social Searcher is a real-time social media monitoring and analytics platform designed to track mentions, hashtags, and keywords across multiple social networks. It provides actionable insights into trending topics, audience sentiment, and engagement metrics—making it essential for brands, marketers, and content creators. By analyzing public social content, users can identify viral trends, monitor competitors, and protect brand reputation without accessing private accounts. The platform is particularly valuable for fashion and lifestyle sectors seeking to engage with trending topics and discover emerging influencers.
Key Features
Track hashtags, keywords, and mentions instantly across multiple social networks.
Identify viral hashtags and trending content to stay ahead of conversations.
Analyze audience sentiment and engagement metrics with language recognition in 42 languages.
Receive email notifications for new mentions and trending hashtags relevant to your brand.
Search public social content instantly without creating an account.
Download reports and analytics for presentations and further analysis.
How It Works
Social Searcher specializes in real-time social listening across platforms including Twitter, Instagram, Facebook, YouTube, and LinkedIn. The platform provides comprehensive analytics dashboards that visualize engagement, reach, and sentiment trends. For fashion marketers, it's particularly effective for monitoring trending hashtags, evaluating their popularity, and identifying influencers driving viral engagement. The API also enables integration into custom workflows for automated trend tracking and reporting.
Access Social Searcher
Getting Started
Open Social Searcher via your desktop web browser on Windows, macOS, or Linux.
Type the hashtag or keyword you want to monitor in the search bar to begin tracking.
Sort results by social network, date range, language, or sentiment to refine your analysis.
Set up email notifications for new mentions or trending hashtags relevant to your interests.
Use analytics dashboards and visualizations to evaluate engagement, sentiment, and reach metrics.
Download reports for further analysis, presentations, or integration with other tools.
Supported Networks
Social Searcher monitors public content across major social platforms including Twitter, Instagram, Facebook, YouTube, LinkedIn, and other public networks worldwide.
Important Limitations
- Free plan includes limited searches and alerts
- Only public social media content is searchable—private posts cannot be accessed
- Web-based only; no dedicated mobile app available
- Advanced analytics and API access require a paid subscription
- Visualization options are basic compared to enterprise analytics tools
Frequently Asked Questions
Social Searcher tracks public content across Twitter, Instagram, Facebook, YouTube, LinkedIn, and other major social platforms worldwide.
Yes, a free plan is available for basic searches. However, advanced features, unlimited searches, alerts, and API access require a paid subscription.
Yes, Social Searcher recognizes and analyzes content in 42 languages, making it ideal for global brand monitoring.
You can configure email alerts for keywords, mentions, or hashtags directly from the platform settings. Alerts notify you when new mentions or trending activity occurs.
Currently, Social Searcher is only accessible via web browsers on desktop devices. There is no dedicated mobile app, though the web interface is responsive.
BrandMentions (Hashtag Tracker)
Application Information
| Developer | BrandMentions Ltd. |
| Supported Platforms |
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| Language Support | Global coverage — monitors mentions in multiple languages across web and social sources worldwide |
| Pricing Model | 7-day free trial; paid plans start from $99/month (Starter tier) |
Overview
BrandMentions' Hashtag Tracker is an AI-powered social listening and brand monitoring tool that tracks real-time hashtag performance across major social networks and web channels. It helps marketers, brands, and agencies monitor hashtag usage, measure reach and sentiment, and identify influencers driving conversations around trending topics. Perfect for fashion brands seeking to stay ahead of hashtag trends and understand audience engagement.
How It Works
BrandMentions is a comprehensive social listening platform that captures public conversations across social media, blogs, forums, and news websites. The Hashtag Tracker enables users to create dedicated projects monitoring one or more hashtags in real time. The platform collects every public mention and applies AI-driven sentiment and emotion analysis at the entity level—ensuring sentiment is attributed precisely to specific hashtags, even in multi-brand posts. With historical data spanning years, fashion marketers can analyze hashtag evolution, uncover emerging trends, and optimize strategies for maximum engagement.
Key Features
Monitor hashtag performance across social networks and web sources instantly.
Entity-level sentiment analysis with emotion detection (joy, sarcasm, anger, etc.).
Access hashtag usage data spanning years, depending on your plan.
Get notified about new mentions and sentiment shifts in real time.
Identify who is using or amplifying your hashtags and competitor activity.
Export and schedule reports to analyze trends and share insights with your team.
Download or Access
Getting Started Guide
Sign in to your BrandMentions account and create a new project dedicated to your hashtag(s).
In the project's Keywords or Hashtags section, add the hashtag(s) you want to track.
Choose which social media platforms, blogs, forums, and news sites to include in your tracking.
Set up real-time alerts under project settings (email or webhook) to be notified about high-impact or sentiment-shifting mentions.
Use the Analytics Dashboard to view metrics: mention volume, sentiment breakdown, reach, and influencer data.
Export or schedule reports to analyze trends and share insights with your team.
Important Limitations
- Public Content Only: Only public social content is monitored; private accounts and restricted posts are not tracked.
- Niche Hashtags: Very niche or low-usage hashtags may have limited data volume, reducing actionable insights.
- Enterprise Features: API access and longer historical data are available only on higher-tier plans.
- Reach Estimates: Reach metrics represent potential reach estimates, which may not reflect actual impressions.
Frequently Asked Questions
Yes — you can add any publicly used hashtag to a project's keyword list to monitor its mentions across all tracked sources.
Yes — the platform uses advanced AI to analyze sentiment and emotion for each tracked hashtag at the entity level, providing precise insights into how your hashtags are perceived.
Plans start at $99/month for the Starter tier. A 7-day free trial is available to test the platform before committing.
Yes — users can set up real-time alerts via email or webhook to be notified when tracked hashtags are mentioned or their sentiment changes.
Depending on your plan, you can access historical hashtag data going back up to 10 years, allowing for comprehensive trend analysis.
TikTok Analytics (Exolyt)
Application Information
| Developer | Exolyt (Exolyt.com) |
| Supported Platforms | Web-based (desktop browsers) |
| Language Support | 27 languages with global coverage |
| Pricing Model | Free trial available; paid plans range from Basic to Advanced |
Overview
Exolyt is a comprehensive TikTok social intelligence platform designed for marketers, brands, creators, and agencies. It delivers real-time insights on organic content performance, competitor activity, audience behavior, and trending hashtags using advanced AI-backed analytics. Perfect for fashion brands seeking data-driven content strategies, Exolyt enables deep hashtag research to identify what resonates with audiences and plan campaigns that capitalize on emerging trends.
Key Features
Real-time hashtag performance tracking with usage volume, growth trends, and demographic breakdowns.
Discover overlapping and trending hashtags to expand your content reach and strategy.
Analyze top-performing videos by engagement, views, likes, comments, and hashtag usage.
Monitor public conversations and audience sentiment around your hashtags and content.
Track influencer performance and conduct competitor analysis to benchmark your strategies.
Export insights to CSV, Google Sheets, or Airtable for reporting and strategy planning.
Access Platform
Getting Started
Visit Exolyt.com and create your account to begin the free trial immediately.
Add the TikTok accounts or hashtags you want to monitor to your dashboard.
Navigate to the Hashtags section to analyze trending tags, growth patterns, and related hashtags.
Use demographic, geographic, and time-frame filters to refine your hashtag analysis.
Sort and analyze your content by performance metrics including views, likes, and engagement rates.
Set up social listening projects to track sentiment and conversations around your hashtags in real-time.
Export your data to CSV, Google Sheets, or Airtable for use in reports and strategic planning.
Important Limitations
- Free trial includes limited features; advanced capabilities like sentiment analysis require a paid subscription
- TikTok-only platform — does not analyze other social media networks
- Historical data retention varies by plan: Basic stores 7 days, higher tiers offer up to 1 year
- Real-time update frequency depends on subscription tier (e.g., Basic updates once daily)
- Small or niche hashtags may have insufficient data, affecting insight quality
Frequently Asked Questions
Yes. Exolyt analyzes hashtag performance, identifies related tags, and tracks growth trends to help you discover trending and relevant fashion hashtags that align with your content strategy.
Yes. Exolyt uses AI-powered sentiment analysis to monitor audience reactions and conversations around your hashtags and content.
Yes. Exolyt allows you to export hashtag data to CSV, Google Sheets, or Airtable regardless of your subscription level.
Tracking limits depend on your plan. The Basic plan allows 1 account and 1 hashtag, while the Advanced plan supports up to 300 of each.
Yes. Exolyt includes competitor comparison features that let you benchmark your account performance and hashtag strategies against other creators and brands.
TikTok Analytics (All Ears)
Application Information
| Developer | All Ears Ltd. |
| Supported Platforms | Web-based desktop dashboard |
| Language Support | 11+ languages including English, Spanish, German, French, Swedish, and more |
| Pricing Model | Free trial available. Paid plans start at US$995/month for Team plan |
What is All Ears?
All Ears is an AI-powered social listening platform that analyzes spoken conversations across TikTok, YouTube, and podcasts. Unlike traditional tools that focus on written text, All Ears transcribes voice content, detects sentiment, and tracks brand mentions in real time—giving you insights into what people say about your brand, products, and industry trends.
How It Works
The platform captures millions of audio and video sources, automatically transcribes spoken content using AI, and analyzes it for sentiment (positive, neutral, negative), emotional tone, and emerging trends. With real-time alerts, you're notified instantly when your brand, competitors, or relevant keywords are mentioned in spoken media. All Ears also estimates PR value, reach, and share of voice to help you quantify the impact of spoken media on your brand reputation.
Key Features
- Automatic transcription of spoken content from TikTok, YouTube, and podcasts
- AI-powered sentiment analysis measuring tone, emotion, and context
- Real-time alerts for brand mentions, crises, and conversation shifts
- Trend and topic detection to identify emerging conversations and momentum
- PR value estimation, reach metrics, and share of voice analysis
- Custom dashboards for tracking insights and exporting data
- API access to integrate structured voice data into your systems
Get Started
Setup Guide
Visit the All Ears website and create your account to access the free trial.
Define keywords, brand names, or fashion-related terms to track across TikTok, YouTube, and podcasts.
Configure real-time notifications so you're instantly alerted when relevant mentions occur.
View transcribed voice mentions, sentiment scores, context, and trending topics in one place.
Export data and share reports with your team for better collaboration and decision-making.
For technical teams, use the All Ears API to stream structured voice data into your analytics pipelines.
Important Considerations
- Focuses exclusively on spoken media—does not analyze text posts, comments, or hashtag captions
- Transcription and sentiment accuracy varies based on audio quality and speaker accent
- Supports 11+ languages, which is more limited than text-only social listening tools
- Enterprise-level or very high-volume usage requires custom Enterprise plan pricing
Frequently Asked Questions
Yes—All Ears tracks spoken mentions on TikTok and transcribes them for comprehensive sentiment and trend analysis.
Yes—the AI measures sentiment using tone analysis, keywords, and speech context to determine positive, neutral, or negative sentiment.
Yes—you can try All Ears for free before committing to a paid plan.
All Ears monitors TikTok, YouTube, and podcasts for spoken mentions and voice-based content.
Yes—historical spoken mentions are available, allowing you to analyze trends, reach, and sentiment changes over time.
Ezek mellett más hasznos eszközök a All-Hashtag (téma alapú hashtag generátor), Hashtagify vagy Inflact (hashtag kutató eszközök), valamint közösségi média csomagok, mint a Sprout Social vagy HubSpot, amelyek beépítik a hashtag hangulatelemzést és kulcsszófigyelést. Minden esetben az MI automatizálja a korábban manuális hashtag kutatást: összegyűjti az adatokat, kiemeli a kiugrásokat, és még javasolja is, mely új címkéket érdemes használni.
Divat és szépség tárgyak a hashtagekben
Sok divat- és szépség hashtag konkrét tárgyakra utal – és az MI látás összekapcsolja ezeket. Az objektumfelismerő rendszerek képesek azonosítani konkrét ruhadarabokat, kiegészítőket és kozmetikumokat a képeken:
- A számítógépes látás felismeri a "ruha", "dzseki" vagy "magassarkú" elemeket egy képen
- Ha egy kép #handbag címkével van ellátva, az MI ellenőrzi, hogy valóban van-e táska a fotón
- A szépség modellek azonosítják a rúzscsöveket vagy szemhéjpúder palettákat a képeken
- Az MI számszerűsíti, milyen gyakran jelennek meg konkrét termékek vagy stílusok több millió posztban
- A #sneakers posztok növekedése összefügg a ténylegesen cipőt tartalmazó képek számának emelkedésével
Hatás: Gyorsabb trend-előrejelzés
Az MI használata a hashtagek és képek elemzésére páratlan sebességet és pontosságot biztosít a divatiparnak. A márkák és influencerek már nem a találgatásra hagyatkoznak – az MI valós időben kiemeli, mi az, ami valóban izgatja a fogyasztókat.
Korai felismerés
A gépi tanulási modellek a niche stílusokat azonosítják, mielőtt azok a mainstreambe kerülnének. Olyan címkék, mint a #cottagecore vagy #darkacademia, az MI által már jóval a széles körű elfogadás előtt fel lettek fedezve.
Gyors alkalmazkodás
A valós idejű betekintéssel a tervezők gyorsan tudnak reagálni a felbukkanó trendekre, és előnyt szerezni a versenytársakkal szemben.
Személyre szabott marketing
A közösségi hallgatás feltárja, mely hashtagek rezonálnak a Z generációval régiónként, vagy megmutatja, hogy a #glitternails címke növekszik a TikTokon célzott kampányokhoz.
Főbb tanulságok
- Az MI-alapú rendszerek nagy léptékben pásztázzák a divat posztokat és hashtageket NLP és képfelismerés segítségével
- Ezek a rendszerek azonosítják a stílusokat, mérik a hangulatot, és pontosan előrejelzik a népszerűséget
- Népszerű MI eszközök (Talkwalker, RiteTag, Exolyt) segítik a márkákat a hashtagek követésében és új javaslatokban
- Mind alkotók, mind cégek lépést tarthatnak a népszerű hashtagekkel, mint a #sweaterweather vagy #fallfashion
- A felbukkanó trendeket gyorsabban ismerik fel és használják ki, mint valaha
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