What is Machine Learning?

Machine Learning (ML) is a branch of artificial intelligence (AI) that enables computers to learn from data and improve their processing capabilities over time without detailed programming. In other words, ML allows computers to “learn” from experience to gradually enhance the accuracy of predictions, similar to how humans learn from real-world experience.

What is Machine Learning? What are the principles and applications of the machine learning method? Let's explore the detailed answers below with INVIAI!

What is Machine Learning?

Machine Learning (ML, also known as machine learning) is a branch of artificial intelligence (AI) focused on enabling computers to simulate human learning to automatically perform tasks and improve performance by accumulating experience from data. Simply put, it is "the field of study that gives computers the ability to learn without being explicitly programmed," according to the classic definition by expert Arthur Samuel from the 1950s. This definition remains valid today: instead of programming every specific instruction, we provide data for the machine to infer rules and gradually improve results over time.

The field of study that gives computers the ability to learn without being explicitly programmed.

— Arthur Samuel, Computer Scientist (1950s)

Today, machine learning is widely present in everyday life. Many online services we use daily – from Internet search engines, spam email filters, movie/product recommendation systems, to banking software detecting unusual transactions – are powered by machine learning algorithms.

Search Engines

Intelligent ranking and personalized results

Spam Detection

Automatic email filtering and security

Recommendations

Personalized content and product suggestions

This technology also appears in many mobile applications, such as voice recognition features that allow virtual assistants to understand your speech. Thanks to its ability to learn and improve, machine learning has become the foundation of most modern AI systems. In fact, most AI advancements in the past 5–10 years are closely linked to machine learning, to the point that many people even consider AI and ML almost synonymous.

Machine Learning (ML, also known as machine learning)
Machine Learning concept visualization

The Relationship Between Machine Learning, AI, and Deep Learning

Artificial Intelligence (AI) is a broad concept encompassing all techniques that enable machines to perform "intelligent" behaviors like humans. Machine Learning is a method to realize AI by allowing machines to learn from data instead of being explicitly programmed step-by-step. Within the AI ecosystem, ML plays such a prominent role that many AI systems are essentially built on machine learning models.

Traditional Programming

Rule-Based Systems

  • Explicit step-by-step programming
  • Fixed rules and logic
  • Limited adaptability
Machine Learning

Data-Driven Learning

  • Learns patterns from data
  • Improves over time
  • Adapts to new situations

Deep Learning is a special subfield of machine learning. Deep learning uses multi-layer artificial neural networks (deep neural networks) to automatically extract features from raw data with minimal human intervention. Thanks to its multi-layer structure, deep learning algorithms can process massive amounts of data (e.g., images, audio, text) and learn important features for classification or prediction without requiring programmers to provide those features in advance. This reduces the effort of "teaching" the machine and leverages large-scale data for the model.

Artificial Intelligence

Broad concept of intelligent machine behavior

Machine Learning

Subset of AI focused on learning from data

Deep Learning

Subset of ML using neural networks

Conversely, "classical" ML algorithms (not using deep learning) often depend heavily on human-designed input features and require more structured data processing to achieve good results. You can imagine AI as a broad set of smart technologies, machine learning as a subset of AI, and deep learning as a subset of machine learning – focusing on deep neural network models.

Important distinction: Robotics and machine learning are two different fields. Robotics involves hardware and mechanical automation, while ML mainly refers to software algorithms. However, modern robots can integrate ML to become "smarter," for example, autonomous robots use machine learning to learn how to navigate.
The Relationship Between Machine Learning, AI and Deep Learning
The hierarchical relationship between AI, Machine Learning, and Deep Learning

Types of Machine Learning

There are many different methods and algorithms in machine learning. Fundamentally, ML is divided into four main types based on how the system learns from data:

Supervised Learning

Supervised learning is a method of training models using labeled data. This means the input data already has known expected outcomes, helping the algorithm learn from specific examples. The model adjusts internal parameters to predict outputs matching the given labels. For example, if we provide the algorithm with many labeled images of dogs/cats, the model learns from these images to accurately distinguish dog images from non-dog images. Supervised learning is the most common type of machine learning today, used in countless tasks such as handwriting recognition, spam email classification, or real estate price prediction.

Image Classification

Recognizing objects in photos

Email Filtering

Spam detection and classification

Unsupervised Learning

With unsupervised learning, the input data has no labels. The algorithm automatically searches for hidden patterns and structures in the dataset without prior guidance. The goal is for the machine to discover groups of data or underlying rules that humans may not yet know. For example, an unsupervised learning program can analyze online shopping data and automatically cluster customers into groups with similar purchasing behaviors.

This clustering helps businesses understand different customer segments even though no specific "customer type" labels existed before. Unsupervised learning is often applied in visitor data analysis, dimensionality reduction, and recommendation systems.

Customer Segmentation

Grouping customers by behavior patterns

Market Analysis

Discovering hidden market trends

Semi-supervised Learning

Semi-supervised learning combines both labeled and unlabeled data during training. Usually, only a small portion of data is labeled, while most remain unlabeled. Semi-supervised algorithms use this small labeled dataset to guide classification and feature extraction on the larger unlabeled dataset. This approach leverages the vast amount of unlabeled data without requiring extensive manual labeling.

Semi-supervised learning is especially useful when collecting labeled data is difficult or costly, improving accuracy compared to purely unsupervised learning.

Labeled Data 20%
Unlabeled Data 80%

Reinforcement Learning

Reinforcement learning is a method where algorithms learn through a reward/punishment mechanism by interacting with the environment. Unlike supervised learning, the model is not given pairs of input-output data but experiments with different actions and receives feedback (rewards or penalties) based on the success of those actions.

Over time, sequences of actions that yield good results are "reinforced", helping the model gradually learn an optimal strategy to achieve a set goal. Reinforcement learning is often used to train AI for playing games, controlling robots, or teaching self-driving cars.

A famous example is the IBM Watson system – which used reinforcement learning to decide when to answer and how much to wager, ultimately winning the Jeopardy! quiz show in 2011.

— IBM Watson Achievement

Game AI

Learning optimal strategies through gameplay

Robotics

Autonomous navigation and control

Autonomous Vehicles

Self-driving decision making

Types of Machine Learning
Four main types of Machine Learning approaches

How Machine Learning Works

Machine Learning operates based on data. First, the system needs to collect a large and diverse dataset from various sources (sensors, transaction systems, social networks, open databases, etc.). Data quality is crucial: if the data is noisy, incomplete, or unrepresentative, the ML model may learn incorrectly and produce inaccurate results.

Data Quality Principle: The cleaner and more representative the data, the more effectively the model learns, but the data must be preprocessed (cleaned, normalized, etc.) to be ready for training.
1

Data Collection & Preprocessing

First, identify input data and collect it from reliable sources. Then, the data is cleaned, errors removed, missing values filled, or input information normalized. This step takes significant time but greatly influences the final model accuracy.

  • Identify and collect data from reliable sources
  • Clean data and remove errors
  • Fill missing values and normalize inputs
  • Ensure data quality and representativeness
2

Algorithm Selection & Model Training

Based on data type and goal (classification or prediction), select a suitable algorithm (e.g., linear regression, decision trees, neural networks, etc.). The processed training data is fed into the model to learn by optimizing a loss function. Training adjusts model parameters to minimize prediction errors on the training dataset.

  • Choose appropriate algorithm for the task
  • Feed training data into the model
  • Optimize loss function parameters
  • Minimize prediction errors
3

Evaluation & Deployment

After training, the model is tested on new data (test set) to assess quality. Common metrics include accuracy, Precision, Recall, or F1-Score, depending on the task. If results meet requirements, the model is deployed in real applications or services; otherwise, data or algorithms may be adjusted and retrained.

  • Test model on new data (test set)
  • Measure accuracy, precision, recall
  • Deploy if results meet requirements
  • Adjust and retrain if necessary
How Machine Learning Works
The complete Machine Learning workflow process

Practical Applications of Machine Learning

Machine learning is widely applied in real life, from everyday conveniences to high-tech fields. Below are some typical examples of ML applications:

Generative AI

This is ML technology that enables the creation of new content (text, images, videos, source code, etc.) based on user input. Generative AI models (such as large language models) learn from massive datasets to understand requests and automatically generate appropriate content. Example: ChatGPT is a well-known generative AI application that can answer questions or draft text according to user intent.

Speech Recognition

Machine learning helps computers understand human speech and convert it into text. This Speech Recognition technology uses machine learning models (often combined with natural language processing) to recognize and transcribe spoken words. Practical applications include virtual assistants on phones (e.g., Siri, Google Assistant) executing voice commands or voice-to-text features that facilitate user-device interaction.

Chatbots and Customer Support

Many chatbots on websites and social media are equipped with machine learning to automatically answer frequently asked questions (FAQs), assist with product advice, and interact with customers 24/7. Thanks to ML, chatbots can understand user intent and provide appropriate responses, even learning from each conversation to improve service. This helps businesses save manpower while enhancing customer experience (e.g., virtual assistants, e-commerce chatbots recommending products and answering queries instantly).

Computer Vision

This ML field enables computers to "see" and understand the content of images or videos. Computer vision algorithms often use convolutional neural networks (CNNs) to recognize image features, thereby detecting objects, classifying, or pattern recognition in visual data. Applications are diverse: from automatic tagging on social media photos, facial recognition on phones, to medical image diagnosis (detecting tumors in X-rays) and self-driving cars (recognizing pedestrians, traffic signs, etc.).

Recommender Systems

These are ML algorithms analyzing user behavior to provide personalized recommendations matching individual preferences. For example, based on viewing or shopping history, the system suggests movies or products you might be interested in. E-commerce platforms and streaming services (Netflix, Spotify, etc.) use ML to personalize displayed content, enhancing user experience and boosting sales.

Fraud Detection

In finance and banking, machine learning is applied to quickly detect fraudulent or unusual transactions. ML models can be trained on labeled fraud transaction data (supervised learning) to identify signs of fraudulent activity. Combined with anomaly detection techniques, ML systems can alert on "outlier" transactions compared to normal behavior for further investigation. Thanks to ML, banks and credit card companies can detect fraud promptly, minimizing losses and risks for customers.
Real world applications of Machine Learning
Real-world applications of Machine Learning across industries
Additional Applications: ML has many other applications such as: automated control in factories (robotics), supply chain analysis, weather forecasting, genomic data analysis in biology, etc. The development of ML is opening new possibilities across nearly every field.

Advantages and Limitations of Machine Learning

Like other technologies, machine learning has notable advantages but also certain limitations. Understanding these helps us apply ML effectively and avoid potential risks.

Advantages

Key Benefits

  • Ability to find patterns in large data: ML can detect hidden patterns and trends in massive datasets that are difficult for humans to spot. This enables businesses to extract insights from "big data" for more accurate decision-making.
  • Automation and reduced human dependency: ML systems can learn and improve analytical algorithms with minimal human intervention. By simply providing input data, the model can automatically "assemble" and tune internal parameters to optimize results. This allows automation of complex tasks (such as classification, prediction) continuously without manual programming for each case.
  • Improvement over time & personalized experience: Unlike traditional software (with fixed performance), machine learning models improve accuracy as they process more data. With each additional training, models gain experience and make better predictions. This enables ML systems to customize for individual users – for example, recommending content increasingly aligned with viewer preferences – and enhance user experience over time.
Limitations

Key Challenges

  • Dependence on data quality: ML models require very large training datasets that must be accurate, diverse, and unbiased. Poor-quality data leads to poor results ("garbage in, garbage out" principle). Moreover, collecting and processing massive data requires robust storage and computing infrastructure, which can be costly and resource-intensive.
  • Risk of learning errors or biased results: ML models can fail seriously if training data is insufficient or unrepresentative. In some cases, with very small datasets, algorithms may find mathematically "plausible" but practically wrong rules. This causes models to produce biased or misleading predictions, negatively impacting decisions based on them. Therefore, it is crucial to carefully verify ML result reliability, especially when input data is limited.
  • Lack of transparency: Many complex ML models (especially deep learning) operate as a "black box" – making it very difficult to explain why a model made a particular prediction. For example, a deep neural network with millions of parameters may achieve high accuracy, but it is hard to know which features led to the decision. This lack of explainability poses challenges in fields requiring result accountability (such as finance, healthcare). Conversely, some simpler models (e.g., decision trees) are easier to verify and interpret because their decision logic can be traced – an advantage that "black box" neural networks lack.
The "Garbage In, Garbage Out" Principle: Poor-quality data inevitably leads to poor results, regardless of how sophisticated the ML algorithm is. Data quality is fundamental to ML success.
Advantages and disadvantages of Machine Learning
Balancing the advantages and limitations of Machine Learning

Conclusion

In summary, Machine Learning is a key technology in the era of big data. It enables computers to learn and improve prediction capabilities over time without detailed step-by-step programming. As a result, ML has been and continues to be widely applied in life and industry, from intelligent virtual assistants to advanced automated systems.

Machine Learning is the tool that helps humans fully exploit the value of data in the digital age, opening many opportunities for smart technology applications in the future.

— INVIAI Insight
External References
This article has been compiled with reference to the following external sources:
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Rosie Ha is an author at Inviai, specializing in sharing knowledge and solutions about artificial intelligence. With experience in researching and applying AI across various fields such as business, content creation, and automation, Rosie Ha delivers articles that are clear, practical, and inspiring. Her mission is to help everyone effectively harness AI to boost productivity and expand creative potential.
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